EP:71 - Entrepreneur Inspiration - Sydney Lich on Network Marketing and Sales

Sydney Lich is an entrepreneur who began her journey in network marketing at the age of 22. Starting with just $50, Sydney moved from Montana to California, where she built a network marketing team of over 7,000 sales reps across multiple countries. She now co-leads PRISM, a sales coaching and recruiting agency focused on helping the next generation of sales professionals succeed.

In this episode, Sydney shares her inspiring story of starting from scratch in network marketing and building a successful sales team. She explains the low barriers to entry in network marketing, the importance of consistent effort, and how these experiences led to the founding of PRISM. Sydney also offers practical advice on sales strategies, networking, and the entrepreneurial mindset necessary for long-term success.

Listeners interested in entrepreneurship, sales, and network marketing will find Sydney's insights invaluable. She discusses the significance of maintaining a long-term mindset, the power of effective communication, and strategies for leveraging social media for business growth. Keywords such as "network marketing," "sales coaching," "entrepreneurial mindset," and "social media strategy" are emphasized throughout the episode, providing actionable advice for aspiring entrepreneurs.

References:

• PRISM
• Ed Mylet
• Brad Lee

Potential Listener Questions

1. How can network marketing be an effective entry point for aspiring entrepreneurs?
2. What strategies does Sydney Lich recommend for building a successful sales team?
3. How can social media be effectively used for networking and business growth?

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Transcript

0:23

Get off of social media, go build your actual business because I found that it got to the point where I was in the DM so much that I was just like diluting my effectiveness. We are live on the OWL podcast. You know our guest today? Yes, I do. Sidney Litsch, right? Yes. I got it right. Made her do it, so I didn't make any mistakes, but this has been fantastic. You know, we combine this with the Shrimp Tank podcast. We now have over 300 episodes and OWL is just doing some phenomenal things right now. I mean, I see my DMs right now and people are having such good experiences collaborating through the platform. So, Sidney, welcome to the OWL podcast. Let's talk about your background as an entrepreneur, your co-founder of a platform. So, tell us a little bit about your business. Yeah. Well, first off, I'm so excited to be here. It's so great in this space. I love the feel in here. It's amazing. It's amazing. You guys have really created something special. So, yeah, a little background on myself. I actually got started in entrepreneurship and network marketing. And I was 22 years old, living out in Montana. Decided I wanted to move to California for some more opportunity. Had about $50 left in my name and moved across the country, booked a one-way ticket and never really looked back. And I started to really learn through network marketing, like risk-free entrepreneurship, where I could fail, fail, fail and keep standing back up again and had a team behind me. Was able to build a pretty massive company of 7,000 people, different sales reps all over different countries. And then essentially moved into the venture that I'm in now, which is more of a sales coaching and recruiting agency. And that's what we're doing now. It's really, really incredible. It's called PRISM and just started that about a year ago. Can you explain to our audience what is network marketing? I know not everybody really understands it. I understand it quite well. One of the fellows that's on OWL is Ray Higgin, and he's known as one of the top three, I believe, network marketing coaches. So I know all about it. I went to his conference one year. But a lot of people don't know what network marketing is and the entry, how easy it is to get involved with some of these companies. So share with our audience what it really means to be a network marketer. Yeah. So network marketing is, again, very low barrier to entry. So you can join a company for$150, $200 and have very low risk. And so I think that for people who don't know network marketing, it's essentially like every other company that's out there, right? You have yourself, everything starts with you. And then from there, you're enrolling people into a vision, into a product, into a service that you really love. But what a lot of people don't know is a lot of the famous people now, like Ed Milet and Brad Lee, they all started in network marketing. That's where they made their money. And so it's a really great way to get your foot in the door of entrepreneurship, again, with the low risk. So it was amazing for me. Such great community building opportunities to be on stage, things like that. So it taught me a lot. It taught me all the hard skills of business that I needed to figure out before I got into the big one. Well, we are similar. My first job while in college was Cutco Knives. Oh my God. Everyone did that. We all read that article. You did it too, Danielle? I didn't do it. It was mostly the guys that did that. But I feel like all my high school guy friends would be like, can I come to your house and sell your mom these knives? They still work, though. I remember those days. There was a big ad. They went by a different brand. You went in to a meeting and you were so pumped up to get the job. And then all of a sudden you walked in and there's like 500 people in an auditorium. And you're like, oh my God, this is not what I thought. I'm here for the bait and switch. Yes. And then you start learning those skills to sell. But I got to give them credit. It was genius. Calling your friends' parents was a phenomenal tactic to be like, hey, this isn't about the money. It's just I have to learn. And then all of a sudden at the end, you're like, they just wrote you a check for $1,000. And you walked away a few hundred bucks from each sale. For sure. And the thing of network marketing that a lot of people don't understand is if you treat it like a business, it will pay you like a business. Just like real estate, just like anything else, the top 1% make the money because that's where the top 1% are doing the work. That's true. So tell me a little bit more about Prism. When you say, okay, you do sales training, is it a network marketing company? Give me more details about that. No, it's not network marketing. So Prism was started by me and a couple founders. And really what happened was I had recruited over 1,100 people in my past experience. And I met a business partner who was really masterful in high ticket sales. So basically selling services, products for over about six grand. And so we partnered up, both of us were looking for something new. And I really wanted to influence the next generation of young people through sales and selling and entrepreneurship and showing them that no matter what, they have control of their financial future and of their income and if they learn sales. And so we really partnered together and created Prism where, again, we recruit sales reps for seven and eight figure companies. We place them in, train them, and then basically have them up and running to generate revenue for the company. Got it. Okay. So essentially, it's like a recruiting and training company in sales. 100%. Yeah. And then in terms of, do people have to pay you guys to get this training or do you pay them? Does the company give you a percentage? How does that all work? Great question. So we do not take any money from the sales reps. Essentially, our contracts are between us and the business owners that are looking for the talent. So we basically supply the talent, the company pays us, and then we train them for free. Nice. Sounds like a good deal. Any people out there looking for a new job? Well, that's huge because many businesses are lacking sales individuals, right? It's so hard today. Most people joining careers right now that are out of colleges don't want to be in sales. You say the word sales, like not for me. And then people like you and I are like, that's not possible. You have to sell yourself at all times. That is business. Every business is sale. People think they don't realize that when they get into business. Everything anybody is doing at all times is selling yourself on yourself. That's all we're doing. And I'll use Danielle as an example. Musicians. Often they're like, well, I'm not an entrepreneur. I'm not in sales. I'm like, yes, you are. You have to get yourself out there. You got to get gigs. And Danielle does an excellent job. She communicates with so many individuals. She sees around the corner. She sees I have to build a connection and then get on a phone call with them and then make an opportunity happen. And a lot of musicians just don't have that entrepreneurial skill set. And then they can't ever, unless they're extremely talented, they can't make it. I think the expectations, they don't realize. You don't realize. This is why I'm like, call me on Alligod. I had someone call me and say, hey, I'm looking to get out of my current job and become a musician. And I was like, because it seems like easier. And I was like, hold on. Let me just explain what this is about. And then, yeah. So call me on Alligod if you have questions about that. But yeah, most musicians think like, oh, I'm good at music. I'm talented. So that means that I'm set. And a lot of it has nothing to do with talent. It's about connections and hustling. And yeah, so a lot of people that are joining the entrepreneurial space right now, they're artists or they're passionate about a certain thing, right? Like making birdhouses, like whatever it is you are passionate about, like they're passionate about that. They're not necessarily passionate about entrepreneurship. And so you have to really learn the skills of entrepreneurship, pair them with your skill set, and then you can do something with it. But if you're just trying to get into something out of luck, singing, for example, you're not going to do it just by accident. You've got to learn the skills, the hard skills. And the first one is sales. So give us some real examples. I've been a sales guy my whole life. Everyone knows that. I started in New York City with not much money to my name. I joined more the insurance world first. First got me is John Hancock Financial Network. And I sold life insurance products. I went through that whole model, like find 10 people to sit with, three of them eventually will do something with you probably, and maybe one will go through, right? Because a lot of times you get cancellations. And then eventually I became a financial advisor. 99% of financial advisors fail in their 20s. That's the statistic. Unfortunately, the hardest thing is just getting people to sit down with you, right? It's not that you don't have the knowledge to help them out. It's not that you're not analytical and you can't prove to them a better way to handle their money, but most people just can't get people to sit down with them, right? So you teach that. So share with us some real examples of some of the training you teach, like how to get in front of people because leads is always the issue, right? Everyone could eventually sell more pens if they have more appointments, more owls over here if they have a better website, better conversions, but it all starts with usually human conversations. So give us some real examples. Yeah, for sure. I mean, just for context, I always like to share this because it is a numbers game, right? People are not numbers in sales and it is a numbers game. So when I started in network marketing, I had never sold shit in my life. I don't know if I can call it that. I never sold shit in my life. I'm 22 years old, knew no one in California, and in the next five years, I proceeded to have 12,000 conversations. Of those 12,000 conversations, I got 10,900 no's, right? It's like people don't see that you have to talk to a lot of people. You have to have so many at-bats just to get the freaking skill set down to be able to know what to say and how to say it. Once you do, you can sell anything. I mean, I did a lot of networking, just like yourself, sharing with me before the show. It's like going and putting yourself in positions where you're around people because you're not going to find these people sitting at home watching the Kardashians on a Friday, right? It's like you have to get out in the world. I would prospect people at coffee shops when I was in network marketing. It was like anywhere and everywhere. People are everywhere, the grocery store. But what I learned is how to connect with people immediately, instantly, and gain trust through a compliment, through a genuine compliment, or through some sort of connection. That's the starting point is, can you genuinely reach out, start a conversation with someone without being weird because you need anything from them, and truly just focus on showing up? If this person has a problem I can solve, then I solve that problem. If not, all good. We can stay friends. That's how I approach it. No, you bring up some great points because often everyone just goes right for the sale, right? I've done that. You feel defeated so much, but often we all have a sales breath. When you're young, you have no money, you learn it, the process, the product, and you're like, everyone's going to love these pens right here. But then eventually they're like, people don't even want to listen to you. You have to get better at just naturally having icebreakers and just having a genuine conversation, ask questions that are open-ended. Then eventually people tell you a little bit about themselves, and then you sneak in at the right time, of course. How do you do it for the modern day person on LinkedIn, on TikTok, on Instagram? I know Danielle is big with voice notes. Some people do video messages, and the bad sales reps automate everything. It's just a typical, you should buy my product, and most business owners like myself just go next, next, or I auto-message them right back to Download Owl if they want to speak with me. It's interesting to see them respond like, how dare you ask me to pay to speak with you? I'm like, you prospected me. You want my time. Slow down. I guess, how do you do it on social media? I've done a lot of wrong things. I think that in the beginning, I go back to some of my messages I sent in the beginning when I was so cringy. I always say, if you're in the blue, you're no good. If you can scroll back and all you see is your side of the text chain, and it's you sending, it's no good. It's bad dating. I always treat it like dating. It's like, connect with someone, see if you have common interests. If you have common interests, hey, let's connect. I'd love to connect without an agenda. The issue, I think, isn't that people are doing it wrong or approaching this in a wrong way. It's they don't have a long-term mindset. If your intention is just to build your network and whatever comes from that, you're never going to be in a rush to sell this person. I honestly know that can be really hard to hear when you're like, but I don't know where my next rent check is coming from. I get it. I lived on very little money for a very, very, very, very long time. It's extremely difficult. If you can get over that and realize this is the long game and you're going to be in this game for 10, 20, 30, 40, 50 years, then it changes your mindset. It's all that mindset. A lot of people can't get that. They don't truly grasp that. I think that's the issue. Once you can grasp that, it changes how you approach people on social media. I like to connect and just say like, hey, I feel like I could add value in this way. If you'd like to connect, would love to. Some people are yes, some people are no. The more you do it, the more you're able to see things they're doing. If you're into music, I'm not going to message you about dogs. I'm going to message you about music, see if I can add value in that area and then, hey, let's connect. Even for me, I was getting banned on Instagram literally recently because I would send people DMs, which were normal. I saw you like this, but then in the comments, I'd be like, sent you a DM on their photo and then Instagram was like banned. Really? Which they just recently started doing this. I used to do that like crazy when I was younger. Yeah, just because people don't know that you send them a DM because it's in the hidden right and so they ban you now. Now I have to go, hey, you look so pretty in this picture, check your DM. You have to add more context to it now. That's hilarious. I know that. I've tried everything. I've tried all sorts of things. What's your platform of choice? Well, where I have been on the longest and been the most consistent is Instagram, but I love LinkedIn and I really love LinkedIn because I do all my recruiting there. I get to connect with a ton of high level people there, but Instagram, it's fun, but it's so addicting. I got to delete it every day to get off of it and build my business. Is it addicting because it's so easy to you now? You just have a process where you get meetings like that, you get on podcasts like that. Yeah, yeah, a hundred percent. You get in the scroll hole if you're not careful. That's the biggest thing too for business owners. If you feel like you're building your business, but you're on social media all day, unless you're a podcast booker or you're like, get off of social media, go build your actual business. Because I found that it got to the point where I was in the DM so much that I was just diluting my effectiveness. And then in the DMs, is it voice notes, videos, or is your straight text? I love voice note, but with higher quality, higher caliber people, you got to do a quick text because they're busy. I don't know. They're not going to listen to it. If someone sends me a two minute long, I'm like, I don't have time for this. So send me a quick blurb of why I should listen to you, what you have to offer, be straight up. I love LinkedIn. Instagram, I run into the issue she's talking about, I can never get to their real inbox. So the benefit of LinkedIn is you could add a message on the connection request, but you could engage with public posts. So if you're engaging on a public post, it's very likely they're going to accept your connection requests and then eventually you can message them and say, Hey, I loved your post about X, Y, or Z. And then just not sell them. You're just engaging. And then eventually I always go the back door. I always say, Hey, come on my podcast. I would say of the 300 plus episodes we've had, I've gotten a little secret about 150 of our best guests have come right through direct messages. This week, we were at a LinkedIn local with Heather Monahan and I was going to say, I didn't get the microphone past me and we were talking about LinkedIn methods and tricks and she was up on stage and I was going to tell everyone, Hey, I actually landed Heather as our, I think she was episode 50 through a cold turkey DM, right? I just said, Hey, we'd love to have you. Students at FAU would love to listen to your backstory. She was fired and it worked perfect. She responded because it was, it was genuine. I was, I was leading by giving, not by selling. And too often everyone wants something like, Hey, I'd love to partner with you and take your money and be a sponsor on my show. It's like, no, it's like, we're just offering value first. And then when you do it that way, you can build better relationships. But that's that longterm mindset again, right? You're not trying to get anything. And I, I, I feel like the biggest success I've ever had with the, with the more successful people is those really custom messages of like, I read this book from you and it changed my life in this way. And you're adding value even just by sharing, you know, how they've impacted you. But LinkedIn versus Instagram as well. If you guys are looking for higher quality leads or whatever, it's Instagram. The, the average income on there is like $35,000 a year. The average income on LinkedIn is like 120. So it depends also on who you're looking for when you're prospecting. It's like, you're probably going to find higher caliber people on a platform like LinkedIn, you know? Yeah. And, and you could tell if they're, you know, active on the platform, you could see if they're liking things and they're posting, I think under 1% of people post on LinkedIn. So you could get in there and you know, if they're posting, you know, you know, right away they're going to listen to the messages that are coming over. And then if they pay for it, like LinkedIn navigator and they have a premium, you know, it's like a hundred bucks a month, you know, they're taking it very serious. I'm a big fan of it. And CEOs, typically it's them on, on that platform. Instagram, it's not the case. Like we partnered with Celsius with the 26 hour podcast we did here, actually 25 hour podcast, but ready for this. Like he doesn't mess around on Instagram. Like if you DM Celsius on their main account, like good luck getting through the CEO, but you go to his LinkedIn, like I don't know what he has, 5,000 followers on LinkedIn, something like that. But like it's him, you know, you have a good chance that he'll respond back to you with a message. But everyone always shoots to go to Instagram to get in touch with these CEOs. CEOs and COOs, especially on LinkedIn, we've connected with so many sales team leaders and COOs of really big companies through LinkedIn. It's crazy. It's crazy. So Danielle, I think it's time. Let's get some people on OWL. Let's give Sidney the experience. Yeah. We're going to do now for everyone listening. Today, we're not taking inbound calls. We're going to make some outbound calls. We're going to switch it up. So if you're out there, go live on OWL. You have to be priced at a few dollars. We're not calling anyone for a hundred dollars right now. And Danielle's going to call you and you're going to be patched in and you get to ask Sidney any questions about what we've been talking about. So Sidney on OWL, the coolest part is, and you're going to love it because you're talking about like all these nodes. Right. You just call people that are active. And then what happens is you can network with them. You could collaborate. You get on podcasts. We have over 300 podcasters inside the app. Oh, cool. And someone like you, you value time so much. It's like you're driving back down to Miami, right? You have an hour to spare. Call some people. Don't wait for them to call you. Yes. Yes. See, that's the issue too with a lot of marketing. Everyone's like, well, no one's reaching out after I post. It's post and play. It's like, come on. Like, what are you doing? Like, I'm in the DMs all day. Yes. Right. I'm on offense. A hundred percent. That's what I always teach a lot of the women that I coach in, funny enough, like the spray tan industry. I'm always like, you post and pray. You're just like praying that someone's going to respond to you. You have to go engage, find people. You have to be proactive. You have to be proactive, especially nowadays on social media. Yeah. It's interesting where I also see the offices, like people are posting, getting a lot of engagement. They're getting a lot of messages and they don't do anything. I know. And I ask them, I go, what do you do with all these messages? Monetizing that. And it's actually interesting. We did a market validation survey for OWL. We were part of the FAU Tech Runway and they forced us to survey 25 different people. And I would ask everyone with a decent sized following, like, what do you do? And it would always be that they were really good at filtering them themselves and then sending a calendar invite. Yes. Hi. Hi, Jen. How are you? So good. So good. How are you? Good. So you are actually live on the OWL podcast right now. That's so exciting. And we have a sales guru with us, Sydney Lich here. And I've talked to Jen on the app before, and I know that she does real estate and coaching, a bunch of other things as well. So do you, I guess, who do we want? Do you have a question for Jen? For real estate. Well, how'd you get into real estate, first of all? I got in in 2012. I had started as an entrepreneur to work to open a birth and wellness center in Riverside, California. The market tanked. We moved to Hawaii. I went to open the birth and wellness center in Hawaii and the red tape was just, it was too much. So I threw in the towel. My friends were like, you should be a realtor. And I was like, okay, I'm going to be a realtor. So I got into it, went to a fateful trip in India, after moving back to California, and then was told by like this, I think I told you this, Danielle, but I went to India with the founder of Ugg Boots, Brian Smith. We were having a conversation about money one night and he was like, I just kind of reflected something back to him. He's like, you should be a coach because it was around money. And he actually sold Ugg and kind of lost everything financially. And so I just reflected something back about money and his unconscious connection to it. So I got into coaching, fast forward, bought my current projects and then merged coaching and real estate. Wow. That's amazing. That's awesome. How did you get on the OWL app? Miss Chela Diaz, the extraordinary woman. She's a brand ambassador with us, which I'll tell you more about later, because I know you'll be into it. And sales. I love sales. You do? Yeah. What kind of sales are you in? So I actually own a recruiting and sales placement agency, but we work with a lot of entrepreneurs as well. So real estate agents, spray tan artists, beauty professionals, things like that to help them sell more. So we kind of customize for what we're doing. But the majority of what we do is we recruit and train sales reps for companies. Oh, that's amazing. I wish I would have known about you like 10 years ago. What were you doing 10 years ago? Not selling. Not selling good enough is what you're trying to say. You stumbled a little bit, it sounds like. That's amazing. Jen, it's Jason. Can you share with our audience what struggles you went through those early years? Because a lot of sales professionals I find look back at that first year and they're like, oh my God, I was terrible. The messages I sent, the phone calls, the voice messages. Tell our audience what you went through and how you developed since. I mean, every day is like a new day and I would say probably not believing or trusting in myself and in hindsight going, I was a pretty great agent, always relying on other people. What I found to be common is that a lot of entrepreneurs on social media are like, look at my life, it's so great. And then as a coach, you have these intimate relationships with people and you find out, wait, you have 45,000 followers and you're not making any money. You're actually like way crazy in debt. And so, I mean, it's kind of like... Wait a second, Jen. Follower account and bank account size. I never knew that. Isn't that insane? I find that so crazy. Well, Jason, you probably can relate. You're the founder of a company and there are probably things that people assume about you where you're like, well, no, this is going on back here. Well, of course. And even when you start to make money and you have assets and everything, you're still looking to make more and create more. And it's like, if you look back at where you were 10 years ago, you're like, I was okay, now I'm well. And I still am thinking it's not enough. So, I think it's just trying to be present and grateful for where we are. Such a good point. Yeah. So good. Well, thank you so much, Jen. Everybody, you can call Jen Naragan on the OWL app and ask her any questions, coaching, real estate, and life. I mean, her and I have talked about life before. So... Thank you, Jen. Thank you. Thank you guys for calling. So good to talk to you. You too. All right. Take care. Bye. Okay. Sydney, how cool was that? I'm obsessed with this. Yeah. Right. And then you can rate at the end of the call. It's amazing. We're going to give her five stars. Well, it was funny because I was just sharing with her before we jumped on. I'm like, I love how it's so accessible and searchable with the filters. Like, I was just looking for a recruiter for a very specific role yesterday. And I'm like, I don't know where to go to find a recruiter. Now it's like, oh, I can just go there and check it out, see who's on there and jump on with them without having to DM them, wait for their response. You just... Yeah. So, if you're going to use it, you're going to love it because... So excited. You've struggled so much those early years and you know how hard it is to get a good qualified lead. And we're sitting there putting qualified people on the platform every single day. I just approved an expert that was a former NFL athlete, for example. Another one owned a drink company. I think my wife just shared it with me from Target. I think it's the founder and like these aluminum bottles with different seltzers in them. And it's just phenomenal that these experts are coming in the platform at one buck because you can't change your price until you receive 10 phone calls. We do that as a learning lesson. So, with the early adopters that are coming in and you're going to understand in two seconds, you're like, this is a no-brainer. I'm going to follow every single new expert. Yes. We love people like you on our app. Because it's just opportunities. We get like people... No one's calling me. Well, you need to reach out to other people first and then everyone on the platform will get to know you and then refer, hey, Sydney is great at sales. If you need help with that, you should reach out to her. You kind of have to make a name for yourself. It's just like any social media platform, but it feels like a very healthy social media. It's not incentivizing the wrong behavior. It's incentivizing very positive, like supportive behavior in the industries. Definitely. That's so cool. And I think so far, Jason approves everybody that we have on the app. So, it's not just anyone can join. We vet people to make sure they're legitimate. So, you're getting high quality business professionals like on a LinkedIn situation. What are some of the more random arenas that you guys have on the app of musicians? Hello? Hello, Dr. Serena. Yes. Hi. This is actually Jason Hill, the founder of OWL. You're actually live on the OWL podcast right now. Oh my goodness. So, for our audience listening, because we called you, can you tell everyone in about 30 seconds a little bit about yourself and what you do? Sure. So, my name is Dr. Serena Goldstein, and I'm a naturopathic doctor where I work significantly with weight, hormones, gut, mood, and thyroid. So, this is where we get to look at all the modalities of natural medicine, like herbs and nutrition, take a look into the conventional medical side of things like labs and imaging, and even go through some pharmaceutical-type counseling. And then from my own passion and background with psychology and some spirituality, we really get to take a deep dive into the deeper meaning of symptoms and even correlate them to your everyday life to create a long-term plan that patients find fun and exciting. Wow. That's amazing. How cool is this? See what I'm saying? You're getting asked to a doctor- Thank you. For $1. For $3. She's $3. Isn't that crazy? This is random, but do you do muscle testing or anything like that? No, I don't. So, that's actually more in the applied kinesiology realm, which is a whole other type of certification. That is so cool. I love the gut health space. I had a lot of gut health issues after competing in bodybuilding, and it was so, so supportive to be able to heal that. So, I love the work you're doing. That's incredible. Oh, thank you very much. Yeah, of course. Of course. Wait, where are you based out of? So, I'm currently in Delray Beach, so South Florida. Oh my gosh. Amazing. However, yeah. Right? Yeah. Do you do virtual sessions? Apparently, it's a whole to-do down here. Yeah, it is. You could literally come to the studio right now. You're like 10 minutes away. If you get here in 10 minutes, you could be in the video. That's amazing. Do you do virtual sessions, or is it all in-person practice? I do. So, I actually began my practice almost nine years ago when I saw him originally from New York. And so, interestingly, how you said bodybuilding is I was a competitive gymnast. So, I definitely understand, yes, where it's the healing, but it's also just even wrapping our head around health, that it's more than just doing. We also need to understand and process what we're up to. So, I had my practice there for about six years. And then, just long time coming, I decided to move out to San Francisco in California. So, I was able to do a bit more for people. That's where I really got to explore some of the spiritual side of things and see, oh, wait, medicine is more than just a pill for an ill, so to speak. And then, just after taking another overall look at my life and see, okay, where's the next step? Where can I head over next? Well, I had an opportunity to move down to South Florida. And sure enough, being Jewish, I have lots of family down here as well. But the wellness community too has grown significantly. So, in addition to people in person, which I have, I've also been set up even from the get-go to see people virtually. And I have an online dispensary, and everything is all set up that way. That's amazing. Yeah, I feel like South Florida definitely has a really strong health community, but also very, like you said, spiritual community, which is really awesome and something I wasn't expecting when I moved down here. Yes, I've noticed it's definitely grown, I think, even in the past five to eight years or so. Yeah, we had a Coco, Corey Heyman. I don't know if you know about the Coco Market. I actually did some vendor events with her. Okay, yeah. So, we had her on the podcast a couple months ago. So, she started a whole Delray wellness market, and they have free yoga, ecstatic dance, literally every massage. They have hundreds of vendors. So, Delray in particular, when I moved there, I just felt like an energy about it. It's a really special place. And yeah, there's huge, huge communities. That's so good to know. Yeah. Close to my home in Miami. Yeah. That's amazing. You're into that. I'll share with you more. I know a lot of things about that. Now, Dr. Serena, you're pretty new on the app. So, I'm going to ask you, how has your experience been so far? I think you've only been on here for like two weeks, right? Has it been two weeks? Probably close enough. Close to, yeah. I've really been enjoying it. I mean, I think, so interestingly, I was on Clubhouse for a few years. So, this is where, mm-hmm. And so, I actually wound up finding a woman on here that we, quote, unquote, met off Clubhouse years ago. And then I recognized her through her picture and everything. That's so cool. Yes. And yeah. So, then it was great to reconnect with her, see how we can collaborate. But I will say overall, I've found it. I've just found a lot of really great people on here. In the overall, I really like how I can also set my hours just because I'm someone that I constantly leave my phone on silent. But this is kind of a time and place where I know, okay, here's where I could dedicate some headspace for networking. And then when I feel like there's some money involved, as you call people and they call you, all of a sudden it's, oh my God, you really can learn about someone in 10 minutes. It is a little bit of a challenge at first, but it is really nice to be able to know that at that minimum, that's what you get. Okay, who do I need to know? Who do I really want to talk to? And so forth. So, I think it's also made networking a lot more targeted as well. Yeah. I was going to say, it feels helpful. It feels like you can, like you said, a lot of time, hours every day to network. And if you just do like five minutes, 10 minutes, 30 minutes a day of networking over the course of a year, that's so much networking that's very intentional, very targeted, which I'm all about that. And it's got the personal touch as well. Like not the DM that no one's going to look through, like having these conversations, you remember the conversations you had. I don't always remember people's names, but I remember things about them, so their story, I guess. I love that. We were talking about the 75 day hour challenge when you walked in. So, what we did is, you know, we added, you have to do one phone call on owl per day. Oh, that's cool. Instead of the blog pages, we did that. Imagine like what would be the results if 75 days straight, you called a different person every day on owl. We did that and the results were phenomenal. Yeah. It seems like you were even just sharing like all the different people you've been connecting with. I'm sure that was a result of that. That's so good. I loved adding that into that. But it's interesting. It's amazing how many people failed and couldn't do a call every day. Most people, have you said, do you check Instagram every day for 10 minutes? Oh, yeah. They're like way longer than 10. You could take 75 of your friends and probably the answer is going to be 65 out of 75 spend 10 minutes or more on Instagram. Maybe it'd be 72 out of 75. And the only three that missed, it's because they were somewhere with no cell signal. Exactly. Which never happens. It's interesting. They're like, oh, I just couldn't find time that day. But what Dr. Serena just mentioned is like you set your office hours. You can't really screw it up. If you set your office hours, then you're going to go live, you'll get a call. But not even that, the outbound side. What I do is every time I drive to this office, it's 30 minutes away. Turn it up. Every time I drive home, it's 30 minutes. But the opposite is outbound. You will always be able to call someone if you just hit the call button and put yourself in an uncomfortable position to be like, okay, I got to call someone today. It's my networking time. But what does it do to your business? It grows your business. And it's necessary to just push yourself to make one call per day. Well, let me tell all the people, I'm like, this is so easy compared to the networking that I was doing at 22 to 25. Oh my God, it was so painful. This is so much less painful. One call and you know what they're doing. They know who you are. All of it. All of it. So good. Yes. And the best part is if you're not feeling it, you get out of it in just 10 minutes. Yep. Right. I was going to say what's nice too, is that you also have the social media links as well. Because that way, yeah, we can again, like do that minimum 10 minutes if we really want, or maybe that's just what we have time for in that moment. And great. I'll connect with you and learn more. Like I've definitely enjoyed, you know, seeing some more followers and, you know, just more engagement as well, because then their material there is going to help me learn a little more about them as well. Yes. That's so good. Oh wait, are we running? Yeah. I think we're running out of time, but thank you so much. All right. Thank you. See, wow. I am obsessed with, I'm so obsessed with this. It's like all of my dreams realized. I wish I would have had this when I was starting in business. A hundred percent. I know. I could only imagine the financial services. I was spending like 50 bucks, a hundred bucks a lead at times. And then the lead would go to like seven people. They would say three people, but you're like, that's impossible. The person I called, you said my phone won't ring. And then it goes like 20 people. And you're like, no, but I'm better. I'm better. And you're like, you just feel like a dirty salesman. And I just remember doing so much of that. But with here, it's just like, if you had a hundred dollars to spend, you could just go in here. And it's like, most people are priced a dollar or $10. They're on here networking. Like this guy, video production, you know, he's right here in Boca Raton. I saw him today on my app. When I opened it, I was like, he looks interesting. Yeah. That's so cool. I'm so glad we got to use it. Cause I get it. Well, that's the thing. I think that's our biggest challenge right now is like, when you tell people about the app, they don't fully get it until they're using it. And so like, when we go to these events, like, you know, there's a million people and I'm trying to show them and they're not always. You have to, I feel like it's making it, it's like, it's like a LinkedIn, but you can call each other. We say LinkedIn on crack. LinkedIn on steroids. Most people eventually want to set up meetings while on LinkedIn. Usually some purpose of the post. I would say majority of people, like once they use it, they're hooked. It's just getting them to actually use it. So yeah. Oh, I love it. Keep that outcome in mind. That's what will make you use it. I'm stoked about this. Well, I come up with things that I wish I didn't do, but let's do it. Cause you said that you were a network marketer and did 12,000, you know, things got no sales conversation. So let's put a number out there. If you hit it, you get something. Ooh, what do I do? I don't know. We're going to bet right now. Okay. Okay. How many people does she have to call on how a certain time? That's what I'm saying. Oh, okay. Well, let's just keep it simple. Seven days from now, you have to have two events. I'm speaking at that time. I can do it. I can do it. I make time. You're driving right after this. You're going to be in Orlando. I will be driving for two hours or three hours. Yeah. Okay. You know, I never lose, so don't challenge me too much. I'm a part of the Ignite committee. So I was going to make you a bet to get you on a panel, but you will not be here. Next time. I definitely would have done it. You have to do more than in the next seven days, you have to make 10 calls on the app. And then do that by the end of the day. I know. And then take 10 calls. So 20 phone calls in the next seven days. Obviously we could track the data behind the scenes. And what does she get, Danielle? Don't put it on me. Ooh, what do I get? What does she get? What do you want? For that much time over the next seven days when I'm already stacked? New car. New car. We're not Mary Kay over here. We got our t-shirts. We got our hoodies. We got- What else? Do you want to host your own podcast show in our studio? I want a hoodie. I like this. I like where you were going. We'll lend you the studio. We would lend you the studio and you could do your own show of whatever you wanted for your company, for present. You could do your own. We will give you this studio to bring a guest in. Hell yeah. To your own episode of whatever, you know. If you hit the 20, you get to use this studio. Our team will help you run that episode. That's a great incentive. And you get to do what you're supposed to do. Free content and everything. Perfect. Deal. Okay. Studio is the deal. So she's got to get the 10 inbound calls. You guys are listening. Yeah, now you can keep me accountable too. Funny thing is she got there within the ride home to my heavy. Literally, I have no idea. I'm a monster. Then all we're asking is if you do win, just share what happened from it. Share what opportunities on that episode where you have that guest in here. Is that a deal? Here's the deal. It's a win, win, win, win for everyone. Yeah, pretty much. We're going to help everyone. Yes, I'm in. I'm down. All right. I can't wait. Everybody listening. You heard it. I'll be seeing you guys back here in my studio. Okay. Can't wait. See you guys next week. Everybody listening. We'll be back next week. We'll do the opposite. We'll do inbound calls. So go ahead. We're going to put it on the newsletter, our guest next week and call in next week to the show. Make sure you call her on Sidney Litch on the OWL app. Tell me, you guys. I got to hit my numbers. Yes, yes. Well, thank you all for listening. We'll be back next week. Peace. Post-production for the OWL Podcast is done with care by Ocean Tree Creative.