EP:73 - Entrepreneur Inspiration - Leveraging Social Media for Business Growth with Don Capi

Don Capi is a seasoned entrepreneur and media consultant known for his work with top influencers and business moguls. Don transitioned from the corporate world to entrepreneurship, gaining significant experience while working with Patrick Bet-David at Valuetainment. He now focuses on media consulting, helping clients build powerful personal brands and successful social media strategies.

In this episode, Don shares his journey from corporate to entrepreneurship, emphasizing the importance of building a personal brand and leveraging social media. He discusses his experiences working with top influencers like Andy Elliott and Patrick Bet-David, providing insights into successful media operations and content creation. Don also highlights the role of live speaking engagements and networking in expanding one's reach and influence.

Listeners will gain valuable knowledge on building a personal brand, effective social media strategies, and the importance of live engagements for networking. Don’s expertise in media consulting and his practical advice on leveraging digital platforms will be beneficial for entrepreneurs looking to enhance their online presence. Keywords such as "personal branding," "media consulting," and "social media strategy" are central to this episode, offering actionable insights for aspiring influencers and business owners.

References:

• Patrick Bet-David
• Valuetainment
• Andy Elliott
• Alex Hormizi

Three Potential Listener Questions:

1. How can entrepreneurs build a strong personal brand on social media?
2. What are the key strategies for successful media consulting and content creation?
3. How do live speaking engagements enhance networking and business growth?

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Transcript

0:23

A part of, I guess, a larger movement that's going on with the increase in advancement in technology, you then see a decentralization of information. Welcome to another episode on the OWL podcast. So every week we come to you with some amazing experts and we feature them right in the app, OWL. You can call them one-on-one after their appearance on the OWL podcast. Today, I am joined by Don Cappy, and he's worked with a lot of big influencers when it comes to their podcast. So I'm excited to see what he thinks about the OWL podcast, of course. And one of the people he worked with was Patrick Bet-David, who has a top five podcast in the business sector, I think top 10 in the whole world right now. What's up, co-host? How are you doing today? Hey, good. Okay, so Don, let's get into your business a bit. You were in the corporate world, right? And you shifted to saying, nope, I want to do this all in myself, being an entrepreneur. Tell us about that jump and what you're doing right now in business. Yeah. So I was blessed by God with the opportunity to work with Valuetainment, got the opportunity by walking into an office park building in Boca right after they moved to Boca from Dallas, and got the opportunity to work and meet Pat after I walked in there four or five different times in a row. How many years ago was that? This was about two, two and a half years ago. And got the opportunity to work there and was on the sales and consulting arm that Pat was building at the time. There was only three guys originally, me, Leo, and Roy. And we were just selling products. We were selling the masterminds courses and the vault conference had just been announced. They were doing the 2021. And I had to hop on the phone. So I was doing cold calls to the community. We had numbers and I would just call out. And so I got to meet all these amazing entrepreneurs from all over the world. I got to build great relationships with some of those clients. Andy Elliott actually was my biggest and most famous client. At the time when I called him and secured him for a spot at the vault, then him being my client was me going back and forth with him, updates, just always follow up and saying, hey, how are you doing? How's your progress doing? How's your company? Do you want to learn more from Pat with a mastermind? But we built a very good friendship, me, him, and Jackie. And I flew out there, got to meet him and he's huge now. So through that window of me bringing him to the vault and getting him there and closing him, he's one of the biggest closers in the world. So closing him is like massive. For our audience that may not know who he is, can you explain? So he was starting off in a similar route as Grant Cardone, but auto sales. And when I met him, he had an operation of about, let's say, 30-35 people. He had about 300 people come into his events out in Arizona. And he was at, let's say, 15,000 or maybe 20,000 followers on Instagram. Now he's just crossed 800,000 followers on Instagram. There's about 200 million plus a year in revenue. His operation is now hundreds of agents. He has so many different verticals now. And that was all built through the media processes that he learned through Pat coming to the vault and just getting plugged into the network. So you were saying what my leap was like. Eventually, working for a guy that says, you have to be an entrepreneur, you have to be an entrepreneur, you have to become an entrepreneur. That's the evolution of the thing. And Pat did a similar thing in his career. So I evolved out of it. And I said, I got to do something on my own, trying to figure it out. And eventually, magic happened when I picked up this camera right here. I bought this camera and started filming people. And that was my missing link in my business because I wasn't filming people. And that's what every single client that I was trying to work with was saying, well, what are you gonna... Are you gonna film me? Are you gonna give me content? What are you gonna do? And when I picked this up, sky was the limit. So local referrals, local realtors. Jeff Cregan, one of my first clients, great guy. He put me onto his local network. And then I get calls pretty much every day. Hey, I want to work with you. And now it's more of a vetting process. Go into a little bit more depth. So a lot of people do photography. Some go after weddings because weddings are so expensive and they're willing to write bigger checks. Then some people go after business owners because business owners need content, specifically realtors, like you were mentioning. They need awesome videos. They need to separate themselves from the pack. But then every other business does as well, pretty much. And a lot of people just shoot on an iPhone and then do these caption apps that are out there. So what is the specific niche that you're going after to really scale your business? So my specific niche is somebody who is well-funded, knows how to run a business, but is very open to using social media for their marketing. When I do my initial consultation or get on the phone with somebody, some of my initial questions are, do you know these following people? Do you know my old boss, Pat? Do you know Andy Elliott? Do you know Alex Ramosi? And if somebody says yes, then that means that they're open to the effects and they know that the effects that social media and the right content can have on their business. And then when it comes to my understanding of the media market, I really don't think there are many people out there that work for a top YouTube company or was around these multitude of creators that not only have done a good job at having a small surface team of maybe four or five backend editors and people that are helping them out with their content, but now they've taken that and they've expanded upon it with, let's say 30, 40 sales agents that now sell based through their content because their content has reached a mass marketing at this point where people constantly are seeing them on their feeds and they've hit a certain level of fame where they can sell pretty much anything because they're famous at this point. So building that media system out, I've seen about three or four massive operations as who did they hire first, who was the second hire, who was the third hire, then they went and got two editors, they paid them like 20 bucks an hour. So these systems, really what I consult on is media operations and media systems to go to the extent that some of these billionaires, soon to be billionaires, are doing. And I just know those systems pretty well. So I'm just curious, like, so if I come to you and I'm a someone with a budget, you know, and I'm like, okay, I want you to blow me up on social media. Obviously, you probably don't want to give away all your secrets. I don't care. I'm open. In terms of someone has a profitable business, but they want to blow up on social media, are ads what you do, like ambassadors? When you talk about going from normal following to big, is it getting your connections to plug these people? Like, what are the best methods that you found? Yeah, so the best... Oh, sorry, I forgot something. Also, I want to add a second part two to that question is, is marketing, how does marketing these businesses differ from like someone who wants to be an influencer? Or is it like similar, like one person versus like a whole entire business? So it's personal brand is the main thing that you have to focus on. Personal brand number one. So once you get that personal branding down, and then you start the content process, which what sort of level is this so called person at with their content already? Do they have some sort of marketing plan? So I would say like, that they are releasing content themselves, right? And they have, I see a lot of people like they have good content, but it's like, oh, it only has three likes, because they're not maybe putting money into the ads or anything like that. Or so it's like, how do you... And they're so saturated now where like everyone wants to be... I see on Owl, so many people that like want to blow up, right? But how do they compete with everyone else out there, even if they have good, I don't think good content is enough. I think that there needs to be like their other... And to piggyback that, there's a lot of people in your world that promised the world. So everyone feels like, okay, there's another person promising to get me from 3000 followers to a million. Yeah. And I see a lot of cheating going, like if you want to call it cheating, like pods and bots, and it's fake. So like, because then the algorithm sees like all these people are commenting, even if it's like fake people. And then the... So like, I'm just curious, because there's a lot of like empty promises I find with... I'm really skeptical of social... Let's just follow what it is. 9 out of 10 are empty. Yeah. Right? So... I'm skeptical of social media companies. It's probably not even 1 out of 10. It's probably like really 1 out of 100. Yeah. Of folks like you that really can execute. Yeah. Yeah. So if you have somebody promising you followers right off the bat, that's just not how it works. And a majority of that market, if they're saying, hey, I'll get you 7,000 or 10,000 or 20,000 followers, that is a lot of bots. That is a lot of collaboration. There are creators out there and producers out there that are in the digital space that could have a portal where they get you access to a giant group of people. Yeah. And those people like and share... Engagement groups. Engagement groups, and then that can grow your account. What I'm talking about doing is I've seen... Andy's undeniable. Pat's undeniable. You become undeniable when you're somebody like where for a fact you have acquisitions.com, you've had three or four exits. You're a 100 millionaire at this point, 100, 200 millionaire at this point. And now you're helping people at live conferences, live engagement. So you're saying they're already financially in a top spot. They're top of the top. So it's easy for you to sell just because they already... Their product or whatever they're doing, they already have proved themselves in real life, essentially? They took the route of, listen, I'm going to hit this camera as much as I can with my wife or my friend, and we're going to film every single day. And I'm going to bust through this getting 15 likes and 20 likes and 30 likes and follow... Mr. Beast has a method where he says each video needs to get better. Every time you film a video, you need to edit it a little better. You need to make it a little better. And as long as you focus along that long route, you need to have money saved up. You need to have something in the bank because this is not a good idea for somebody who's just trying to struggle nine to five, because you won't have the time to be able to put in to create the good content, fund the camera, fund the board. Somebody technical, a producer like myself or somebody locally who can tell you how to set some of those things up and what camera to get and what lighting set up like we have here, that can go a long way. But it's a long, arduous process. It's not a magic pill that's going to solve any of this. And as far as coming to your points about so many people out there really can't deliver on these things, what you want to find and what I've had success with my clients, because yeah, I've been in that position where it's like you want to promise the world to a client, but in reality, what are you going to be able to do? Really just the tangible, like filming them, getting them the content, showing them the Google Drive, having that drive to where it looks good, it has good captions, and then it's their local community when they post. So to get outside of your local community of just when you post on Instagram, you're following. How do you get outside of people you know is my question. Your following on Instagram is going to be who sees your, that's your organic market you already have. It's not going outside of that. So Alex Ramosi just did a live webinar. I don't know if you saw it for 100M. It was 100M. It was the lead magnet. That's going to have to change everything he's writing. He's like, I'm worth 100M. I'm sure he's worth like 200M. Yeah. So he just did a live webinar where he explained that your followers on your Instagram are your organic market that people are seeing. To get outside of that, you do have to put ad spend because you're renting space on other people's feeds. Beyond that, I believe in, and this is what I've seen people do. I've seen Andy do it. I've seen Bradley do it. I've seen Pat do it and Alvaro Preciado and all these creators that you need to look into. If you do want to go into this career, you have to look into who these digital creators are, learn from them, try out what they're doing, but you need to go to live speaking engagements. You need to network at these live speaking engagements, try to get on and try to speak. Because then at that point, if you're speaking right before Bradley- Everyone's going to follow you, all of his, essentially. And then if you're speaking before Bradley, everybody in the convention is going to see you because they're going to want to see Brad or see Andy. And then you're also able to get access to their network, who's following them, and trying to do collaborative posts is another way that I've seen people really go. It's really just bugging the big dogs, getting around the big dogs, going to their events, befriending them, and trying to do collaborative because then you're going to- I like that answer. That's the real answer. But you have to be in. That's the thing. This is show business. That's what people don't understand. My uncle was in show business for a long time. I'm a musician. I'm like, not everybody's going to be a Leo DiCaprio or Brad Pitt. Well, that's the issue is everyone wants to just write you a check for $5,000 a month,$10,000 a month, whatever the number is you charge them. And you say, take my feed over, make it go. But if they're not good on camera- You're sitting there like, I need you to put in the work with me. So when I show up and film, we have dedicated time. And that's all we're doing during that time. We're filming. And then you could do what you do best, all the editing, of course, and then you'll help them with the copy. But it has to be a mutual agreement, of course, right? This is one element of it. This is what changed my business because it gets me in the door. And it allows me to provide a real tangible result to them and get them content that they're going to pay a videographer or somebody. I have my own style. I know what needs to be shot. I know how it needs to look because I watched so many hours of Andy's, Pat's, Brad's content. So I know what they need. So just like you were saying earlier, yeah, if you're a wedding photographer, videographer, you're going to know how to shoot a wedding. If you're an entrepreneur, media videographer, you know how to shoot that sort of content. And that's what I know how to do. But that's just where it starts because the consulting knowledge that I have on the back end as to what Andy had done and what I've observed Alex to do and what I saw Pat to do, that's more media operations, sales, marketing. How do you then take that content and start driving leads and driving sales to make the close in the mastermind live event world? And I've seen all the different business models and I know how it can be scaled. So when I sit down with a client, yes, it starts off, hey, I'm going to film you. I will get you the content. You'll have it in two to three days. It'll look great. I can post it for you, etc. And I do have a great team. But beyond that, it's the media PR advising side of this is how do you become a real digital creator that starts making money? And from there, I know people who have done it to the top of the top. And my network is big to where I introduce... So that's what I was wondering. So that portion of it is anybody can make quality content. But in terms of actually being successful with it, would you say the biggest things are ads and then knowing the right people to collaborate with? You need to be connected. Yeah. Just like show business. Go back to show business again. A hundred percent. If you're like... I would like to say in this world, my big vision long term is to become the James Cameron or the Stanley Kubrick of entrepreneurship content in new media. And if you were plugged into a big director or big producer in that world, well, you're skipping the line. You're now the big star. You're going to be out in front. And that's really what's needed. You need to have connections. Is that me? Someone's calling you an owl. Oh, you're on owl. Oh, really? He's calling you an owl. We should plug him into the show. Can we grab it? That's sick. How do I accept it? Yeah. Oh, sick. Somebody called me? They're calling you right now. Hit accept. All right. That's sick. Did it go? No. I think it's off. Okay. Let's get back to the show. Sorry. We'll do it later. We'll call him. You have yourself offline for the time being. But also that's... We'll call Tim. Speaking of what you're saying though, that is... That's sick. Everything you're saying ties right into the owl app. Because wouldn't you... I would always say this in the music business. I would 100% just pay to talk to the right connections. If a freaking famous producer was on here, I would pay money to be like, Hey, to have that conversation, to get to know... It's so hard to get access to those people. So it's like that's what owl is about is just being able to have an actual conversation with those types of people. And eventually, we have some of them on there. But that's like... We don't have some of them. We have hundreds of them. Yeah. What people are not realizing and picking up on is every single week, we run two podcasts, the owl podcast, the shrimp tank. The shrimp tank requirement to get on is a million dollars of revenue, five years in business and five plus employees. So how hard is it to get in touch with that type of crowd? They're the top 1%. Yeah. Right? So then all of a sudden, you're like, wait a second. Every single week, if I follow these folks, stop what I'm doing. When they say I'm available, you get a notification or a text message. If you just followed those guests from those two shows, that's 100 new contacts a year. And they will be going live on owl. And you could be their caller. So imagine building relationships with those 100. Just stop what you're doing. Call them. It's one or two calls a week. Right? And then all of a sudden, provide value. Don't just try to get in there and solicit. And you could walk away, maybe not 100, but 30 new relations with business owners that could write quite large checks, including we got the founder of Celsius in the app, as well as the current CEO. So there's not many technologies. I'd pay for that time. 100%. Like, I know I'd pay for that. Have that. But here's the thing. It's like they're not listed like a lot of our competitors for thousands of dollars. Like Patrick Bed David has Manect. Every single week, I get a text message. Hey, here's this app. Did you see it? And there's a couple others. And I'm sitting there like, yeah. But that's not for the everyday person because they're charging 100 bucks per minute. I go, the everyday entrepreneur can't go in there and call these people on a regular basis. But with Owl, you can because it's one-on-one networking. You're not going after the advice right away. So what's happening with Owl is like, literally, they're underpriced, right? You're getting access to these people because they come on our shows and they're like, okay, I'll try this Owl app. Big deal. I'll go live for 30 minutes. They're not looking at it as these people are taking all the knowledge from me. I got to charge them a thousand bucks per hour. And that's the real- The other thing too is a lot of professionals actually want to mentor people and help others, especially when they've made it to a certain degree. And they're like, oh, I could form relationships. I could help others. We have mentorship Mondays where a lot of these people who might be retired, but they've made it in their field, lower their price on Monday mornings to a dollar so that they could actually, the college kid looking for the internship or looking to get into that field could actually call them because they get joy out of that too. So it's kind of a win-win for everybody. Yeah. It's a part of, I guess, a larger movement that's going on with the increase in advancement in technology. You then see a decentralization of information and we see this in every way. So in the media space, what you're seeing is that cameras like this can be used to film almost major motion pictures. There was one, the creator, that was just film using this exact camera. Cameras like it, the entire film, major motion picture out in theaters. So with this advance in technology, you can then have decentralization that takes the power away from the traditional Hollywood studio. And then it takes it away from the news network and ESPN to where you can have local creators then get their message out there. So you have more information go with this advancement in technology. And like the OWL app, that's an advancement in technology where you have a digital interface where now there's a decentralization of information in marketing, business to where originally what would you have to do? Like you said, what would you have to do to get in touch with the Celsius head, the owner? You'd probably have to do what I did with Pat and go into the office four or five times and you'd never meet him. You'd probably not be let back in if you don't do it effectively. This way, he wants to book his time. He wants to give his information out because that's what really fosters creativity movements. Steve Jobs would have agreed 100%. There needs to be deeper conversations on more intellectual topics, which is what's going on now. The beauty is when you said information, like no one's giving their personal information. It's all done through the app, phone calls through the app. There's no phone numbers happening too. And it's the instant factor of it too is like the spontaneity. Like you could be like, well, I'm in the studio right now and the show's about to start and I'm having a glitch. I need advice now and Google's not giving me the answer I need or chat. GPT only goes so far. I need to talk to someone in a more detailed way. And that's where you can get on OWL and in the moment, solve that problem, get that advice, not having to schedule a call for two months from now. So that's also like the instantaneous aspect of it as well. Yeah, 100%. And it's very important, this conversation and the amount of advice and the amount, like you were saying, it gives the opportunity for somebody who's young, who wants to get in with somebody and an opening of one to two to three, however many minutes they book to just tell somebody, hey, I would like to work with you. I would like to show you what I can do. So it also fosters that sort of community as well. And these digital communities are very important for where the world's going. And I think we need to utilize them to push good messages and not just the nonsense that's going on online right now. And it creates good boundaries for both parties, right? The expert feels comfortable because they have to leave a review at the end of the conversation and it's only 10 minutes to start the conversation. They can't just chew their ear off forever. Yeah. How many times, I'm sure you've been on, you did a lot of sales. You jump on a Zoom and your time is disrespected or they no-show you, they cancel on you. And you're just like, wow, what they put me through and no one else is going to know, right? I just got no-show this week by someone who referred and I emailed like, hey, I'm on the Zoom. Never did he ever respond back to that email. I had a real meeting going on. I stopped to get on that meeting because I respect everybody's time. But ready for this? He just looks like next, right? And ready for this? He's not accountable. But an owl, if you say something inappropriate, leave them a one-star review, shows up anonymous and there's accountability that's tied back to networking, right? In the networking world, there's zero accountability, right? Yeah. So that's where I think the beauty of it is. And then also our competitors just don't have that instant capability, right? You have to schedule everything out in the future. So yes, you want to schedule a meeting with a CEO that exited and you want to learn how they did it, right? That's all great, but it's going to take you three, four weeks to get on their schedule with most of these apps. With ours, if they're available right there and then, call them, right? And feel them out a little bit. It's only 10 minutes, not an hour conversation. So you can get priced in a little bit better. Tom. Yo, Danielle. Hey, how are you? I'm good. I'm good. How about you? I'm good. You are actually live on the Owl Podcast right now. Ooh. Yes. So we're here with Don Cappy. And he basically has a consulting company and he's worked with some really big influencers and he helps blow up businesses on social media. And so I know that you yourself are an intuitive guide, coaching. You make videos and you've had a couple of viral videos. So I thought you'd be a good person to chat with. Well, first of all, I guess, Don, do you have any questions for Tom? You didn't see his profile, though. Yeah. No, I just explained that he is... No, I'm joking. Yeah. What he does, he does intuitive readings. He does videos about things going on in the world. Or vice versa. Tom, do you have any questions, I guess, for Don about in terms of marketing, becoming an influencer, blowing up? Let me digest all this. Okay. Okay, I have a question. Okay. Regarding video content. Yeah. What I'm noticing is, can you recycle content over and over again and expect the same amount of views and stuff? Good question. From what I'm observing, you can kind of take videos that performed well and repost them again and again and again and again, and they perform pretty much the same. Is that accurate? Yeah. I had a good friend. That's a great question. I had a good friend, Ileana, who I used to act with, and she's now above 11 million followers on TikTok. Good friend of mine. And she creates acting content. And now she's making almost these pseudo major motion pictures on YouTube, on her channel. Ileana, again, is the full name. And she was recycling content. She actually gave that advice to a couple of my clients at Valuetainment. I got her on a call. And if you find something that's trending and doing well, especially on TikTok, you would be advised to not only just repost it, but also recreate that content slightly because it's hitting some algorithm trend. And so it is a good idea to do it. Yeah. Well, I got to piggyback that question real quick. What about other people creating other accounts for you and they're repurposing it there? Like you saw, what's his name did that he was famous for in the last year? He's the most Googled man in the world. Tate. Yeah, Andrew Tate. Yeah. And you saw him just like there's hundreds of TikTok accounts and all this stuff just getting repurposed, repurposed. I mean, I could not get him off my feed. Yeah. And I did like his stuff. You know, that was another reason why I kept going on my feed, but it was out of control. Yeah. So he went super high quality content, super flashy, super peacock method where he just did everything under the sun. Bugatti, his brother. I mean, his content's great. He also had the funding. That's another point that I made earlier. You have to have the money really to go to that level. And then he did things like build a digital community through different interfaces. He built the real world. And when he built the real world, then he used and leveraged that community and made them all brand ambassadors and had them repost this stuff. And the only part that I don't understand really is how they all got a hold of his content. He probably advised through the inner portal or through the inner network. Hey, you know, gave them a rundown. Take this, clip it, use this AI, take it here, do this. And then you're free to post all my content. And then I think he had the real world as a click down. And they got a referral commission on every time that they downloaded this $50 a month program. And that's how he incentivized everybody. So that's what I mean about systems, my understanding of systems on how to not only build the media up, but then also monetize off of this. That's the model that he built. And I just, I see the model and I understand it. He also sold the dream, right? Hey, if you get in early with my content and you're gonna build an account and that account's gonna get to millions of followers, then the early adopters were like, I gotta get in here. Like, look at his content performing, which goes back to Tom's question, right? And all of a sudden repurposing his content. You're like, I'm gonna get a famous account. And of course it could get taken down at one point, which a lot of them did. But there's a lot that don't, right? You could be, you know, in that middle ground. Not everyone's gonna get to that level and have an account paying you a decent amount of revenue. It's not you. Yeah, 100%. I have a question. Do you do public speaking engagements and how many different styles of content do you capture right now that you post? Like, are you doing how-tos? Are you doing live speaking engagements in front of a group that's filmed? What are you currently doing? I am not doing any of that. I've been on several podcasts and, you know, just trying to get the clips from that. I haven't done any public speaking engagements, really. So yeah, I'm just kind of creating videos and just talking and sharing truth and knowledge and stuff like that. Do you have a videographer currently that's filming you do this? Or are you doing it yourself? No, I'm just doing everything myself. Okay, got you. Got you. So yeah, just a couple of things to make the media operation just get better to get that better quality content. My advice would be try to find a videographer in your local area that you can pay. Try to find an editor that can use one of the free-to-use editing softwares. Make some calls out to some recruiting websites. Get somebody who might be in the Philippines or Colombia is a great place to find editors. I've actually gone back and forth to Colombia a couple of times to find a good team and get them on board so you have a better editing capacity so you can push out more content. The two concepts are higher quality content. That's Mr. Beast. He says the number one thing is quality over quantity. And then Gary Vee and Alex Hermosi say, you know what, it's quality and quantity. And that's what I've seen everybody do. They have really high quality content and then they push it out. But as many different styles of content as possible. So one of you on your phone talking to the camera out running with your lifestyle would be one. You in front of a public speaking engagement filming that engaging a live audience, two. How-to videos with a higher quality camera in front of a whiteboard, three. And just keep scaling that and trying to get a diversification on the content will also really help you. And it'll make you feel great because now you're doing more creative, innovative stuff. And then that would be where the other filmer, with some of those, you're gonna need a filmer, right? And you're gonna need an editor that just has a good eye for it. And if you wanna talk more, I mean, obviously we can hop on a call or you can get time with me on Al. And we can talk about that if you wanna book some time because I'd love to chat with you about what you got going on. And Tom, I'll add another one onto that. Just call the podcasters on Al. Just make it a goal for 2024 that you're gonna get on 30 different podcasts. And what they're gonna do is film you in all different ways to do some in-person podcasts, do some ones on Zoom or StreamYard, wherever it might be. And you're gonna get so much content from them and see how they do it. And then you're gonna form strategies from all this stuff that he's mentioning. How currently, how many followers do you have on social media, like Instagram and stuff like that? Uh, not much. Okay. No, like 3,000 here, 5,000 in there, 3,000 here. That's good. Kind of spread out. That's good. Do you have an ask built in anywhere? Do you have an ask for a PDF, a free PDF lead magnet that then leads into sort of a ClickFunnel op with like a course and all of that and one-on-one consultation? Do you have that built in? No, I don't have anything built in. This is all, this is all fairly new. Okay. These are all things I need to do. So yeah, on the other front, besides the content creation would be building the monetizable assets that you can then broker and sell, right? So a couple of things you would need is a free PDF lead magnet that you would give out with maybe your top 10 traits. You can use different AIs and Chats to put this sort of stuff together. And then you give that out. The number one thing in this industry, I've heard a lot of guys say it. I've heard Russell Brunson say it. I've heard Bridger Pennington Live say it, is your list, is your email list. So if you have a big email list, you're doing good. And if you foster that email list with updates on what your courses are, what you have a new YouTube video that goes live, that'll be your biggest way to monetize your brand is getting ahold of that email list. And then also doing some ad spend to grow your current network by buying real estate. Think of it by buying digital real estate on other people's scrolling feeds and then being able to get some of their following, whoever likes you and likes them. Awesome. Yeah. Good stuff. Great information. Appreciate it. Yeah. No problem, brother. I do need an email list. I don't have that either. I'm a square one. No, you're getting ready. You're getting ready to make some serious money, dude. So just keep up with it. And also just use Blue Ocean to try to diversify yourself as much as you can in your content from the rest of the field and look for ways to be more dynamic from everybody else in the pack, in your industry. Oh, that's something I've gotten mastered. Love it. Love it, man. If you see my stuff, you'll be like, wow. So yeah. Awesome. I appreciate it though. Anytime. Good stuff. All right. Bye. Wow. That was pretty cool. So we'll get one more person up on OWL while she's calling some other people. How cool was that? I feel like you get a lot of people like himself who have a few thousand here or there, and then are struggling to have that breakthrough because they try to do everything and then they get frustrated because they just need to just do it. Does that make sense? That execution, and sometimes execution is hiring someone like you that holds them accountable. Accountability is everything in this world. The best way to do it is to buy some digital time with somebody. One of my best results with a client is actually a client that I got digitally. And we go back and forth. He just posted, we just did another call yesterday. And I advised him on how he could start making money. So I got him a QR code from Link.me, which is a big social media company that I'm working with and collaborating with. I got him a QR code so he could post it in front of a big group of people so they could scan the QR code that then led to his Link.me account where they click. And then that funneled into a stand store where he could then broker his service. And he booked like 100 different people for a 99 a month training and workout. And he got that by leveraging his connections through the hospital system because he does kidney, renal failure, like coaching and speech on how he got out of renal failure and rehab his life. It's great, I love niches. And he goes super niche and he just did the live speaking engagement. But it's that system of building out where this goes to this link, to that link, to where you can ask. And then you start making money. You just got to build out the system. Soon we got to add the owl logo to that t-shirt, right? Yeah, dude, 100%. I'm very familiar with it, right? But one thing they're missing is being able to call the person on the other side. You don't want to just add a little call button and link back to owl because you can put links on any profile. We definitely got to make that call happen. We'll make that call happen 100%. There are same color tones over here. Yeah, yeah. We throw the owl logo right below there. We're in business. We got to go to the LinkMe house. It's pretty cool. They just moved into a new house and it's sick. So we can have a meeting there for sure and talk. I started seeing their CEO on TikTok recently. Remember we talked to them on Zoom? We have. We're in contact with them because we could put our little logo. That's a killer. That's an absolute stud. He's an amazing CEO and he's doing a lot of big stuff. And he doesn't stop. That guy is just always on Zoom calls all day, which is sick. Okay, so this is the only faux pas about owl is when you go live, we need you to answer. That's the problem is a lot of people, when you first sign up for the app, they don't have their notifications turned on. So then they don't realize or they set office hours and don't realize they're live and then they don't answer. So that's just like a reminder to the community. If you're going to go live, make sure your notifications are turned on so that you don't miss a chance to talk to someone who could give you great advice or get advice. Well, I'm happy. I feel like I had good impact on the last guy. So I'm really happy that we had a talk. Hopefully that will try one more. We'll see. But well, good news is we're going to fix that problem because in the future, we're going to turn you offline. Right. Because if you get one missed call, that means you're not available. So we're going to shut you off. Right. We're not going to sit there and attend missed calls. Here we go. Which is nice, which is a common occur. Hi, you are live on the owl podcast. Oh, you're kidding me. Yeah. So can you tell us a little bit about yourself and what you do? Who is this? Who is this? Dr. Sheila. Oh my God. What's up, Dr. Sheila? How are you doing? Is this my Jason? Yes, this is. I've been on Sheila's podcast. How are you doing? Nice. I am well. It's an honor as always to be on live. I love you guys. Yay. We love you too. So tell us what you do, Sheila. I do a little bit of everything. I have a podcast, as Jason said, and he was one of my esteemed guests. It's called Lifestyle Mastery and it's on every Wednesday. As a matter of fact, about an hour ago, I had NBA two-time NBA star Terry Cummings on and he did a really great job, but I do the TV show. I have also, it's a business, an online business for women over 40 reinventing themselves, and it's called Grandmas in Business where we teach you how to start up businesses and scale businesses. So we do that. We have online courses, one-on-one group coaching, retreats, and the like, but I am passionate about women and helping them to scale up and grow up. Love it. I don't want to put you on the spot. Yeah, no, absolutely. Have a question for Sheila. Okay, cool. Yeah. So hey, what's going on, Sheila? I'm live on the podcast. I'm the guest today and I have some social media experience in media and broadcasting and worked for some big YouTube channels in the past. So I guess I had a question for you if you're open to that. Yes. Okay, so you said that you do live speaking engagements and that's part of how you foster your community and build it up for outreach? Yes. Okay, great. So explain to everybody live what that live speaking engagement does for you and your digital community and what it allows you to do in person with them. When you're going live, it lets people have an idea of who you really are. And you're speaking like right off the cuff and they can pretty much tell if you're genuine or not. So what that does is once I'm speaking live, then it goes, it filters into the other things that I'm doing, whether it's online courses, whether they want to be further coached. But the live events are major because people get to really feel who you are. And that's how I decide if I'm going to take someone's course when I see them speaking live or I'm seeing them either in person or either on a virtual event, if I can see them really talking real, then I would want to explore further with them. So I think it's a really valuable tool seeing people speak live. I love that answer because I feel like this is what I'm like on dating apps. It's such an energy thing. I will be like, I don't barely text. I'm like, let's do a video right away. And then they'll either like that or they won't. And then I just feel like... But you're weeding them out. Yeah, it's how to weed people out. And then I've done video dates and then I'll go meet up with them in person and be like, oh, I hate their energy. It was different than the actual being in a room with someone and feeling their energy and their body. That is even a step further than the Zoom and the video. So I think that's a great answer. And that's how I am too. When what I've learned, Sheila, what I've learned from a lot of the big creators and influencers out there like Pat and Andy, I'm going to speak about Andy Elliott the most because he was my client at VT and I got to see his operation and got to see how his guys act and the energy in the room when he speaks. A lot of this is about building your personal brand, right? It's all based around your followers wanting to meet you and get to connect with you. And why the live is so important, which a lot of digital creators need to focus on creating a local community live and funding it and putting some ads behind it and inviting different people from their community, because what it allows you to do is level up and show them the quality of person that you are. And this is why in this industry, it's so important to do a lot of personal development work and read as much as you can because you have to level up each day and then you do the live to show them who exactly you are, transfer the energy, and then they tell their friends and you build a referral network out. Also, at the live, you get total access to do email capture, phone number capture, anything you want because they're live there with you. And also installing a QR code when you speak behind you to get them to your digital portal of whatever you're selling is super important. So doing a QR code in the background that links to either your stand store, your website, whatever it may be, they can click on that. You've organically created a digital funnel for yourself. Wow. That is outstanding. This is dropping bombs. That's the very reason. Boom. Yeah. This is so huge. Where's that sound board? Where's that sound board? Oh, my goodness. Yeah, where is it? We have a fax. Oh, my God. I see this. Jason, please. That's great. I need this. I mean, of course, I believe in everything you guys are saying because my podcast is in person for a reason, right? Yeah, yeah, yeah. There aren't a lot in person. And there aren't as many. And everyone would actually tell me back in the day, like, why do you do it in person? You could just jump on Zoom. It's so much easier. I'm like, I understand that. But when someone comes into our studio, there's lights on them, and we chat afterwards. It's that after moment where you could be like, oh, what's your cell phone number? They're going to give you their cell phone. When you're on Zoom or a phone conversation, you ask for someone's cell phone, it could get awkward, right? But when you're in person, they are themselves when there's no one else watching. And you could talk about all different things. And people open up a lot in person. Yeah. And then they end up wanting to keep that relationship alive long term. Not only that. Relationships last longer after you meet them in person. I feel like you can find out someone's level of just commitment and dedication. And if they cancel on you, like their flakiness. Body language. Yeah. But where we've had people where it's like, they cancel last minute, and they're difficult. And you can't get them in person. Then we're like, no, they canceled day of with a bad excuse. We're not going to give them another chance. Where you can weed people out that way as well. That goes for very large podcast booking guests as well. Because when I was at VT, I was buddies with the podcast bookers. And one of them would try to get this huge name on it. You're like, really, that guy? You're getting that guy on? And some of them would be flaky. Some of them wouldn't. When you go to that level of professionality, you realize that everybody is pretty much competent, though. And they're all on time. And they're very diligent on their calendar. They live by their Google calendar. That's one of the most powerful things I've heard somebody tell me. He's like, I was on the phone with him. And this is when I was having a little struggle with my business. And he said, listen, dude, I live by my Google calendar. Everything I do is on there. If it's not on there, I don't do it. I forget about it. So just when you get something booked, put it on there. And that's been a very powerful lesson that I had to learn. Everybody at the top is very systematized in setting that system. Ed Milet says, when you set that system in place, it allows you to have more flexibility of thought and relax because you know everything is already scheduled. So I like to have everything scheduled in my Google calendar. I agree. I do the same. I love Ed Milet, by the way. Ed Milet's a beast. Yeah. He's a cool guy. Oh, my God. Joe Dispenza, Ed Milet, those are very powerful. They have a three podcast series. It's changed your life. I got a question for you, Don, because Director Sheila would like the answer to this as well. How do you get those top guests? What is the trick? Because you see them on a lot of big podcast shows. I've gotten some very big folks, like the CEO of Celsius, which is local. I have my own tricks locally. But when it goes around Florida, where I don't have that much leverage, let's say, how do me and Sheila reach out to those folks to try to get them on our shows? Yes. To get them on your show, go on their show. But even then... Oh, yeah. When you're on time, I thought, to get on to their show is difficult. Right. Yeah. Yes. When owl blows up one day, it's going to be a lot easier. You said you did a lot of cold calls and all of that, too. So is there a trick? So you have a podcast booker that's making those calls for you. When Pat was not as big, those calls were a little harder. But as your personal brand grows, eventually, they're calling you. So it's really just, once again, diving back into building your personal brand. Tell the story. Yeah. Not only the brand of the podcast, but diving in and building the brand of Jason. And then befriending and having a good relationship where there's no bridges burned with as many of these creators as possible. Because then they're all going to say, yeah, I know this guy. You should have him on. He's got a good business. He doesn't have a huge following yet, but he's a great guy. Have him on. Give him a chance. And knowing, then, some of the podcasts that are a little bit easier to get on because you had a friend that went on and just basically climbing that ladder up. It's going on as many podcasts and hosting as many podcasts as you possibly can. I try to do a podcast a month now, and I want to up that to as many as I can, like a peer on as many as I can just to build these relationships. Oh, we're going to lose her. Thank you. We lost her. That was funny. I was like, ah, she's 25 bucks. I'm not going to ask that one more time. But you bring up some great points. It's about getting 99 no's and then one yes to get on those shows. It's cold call. Going at it and just keep going and leveraging LinkedIn, messaging them, or LinkedIn to me and messaging them there, Instagram. She does voice notes. And everyone is always saying, how do you get all these amazing guests on the OWL podcast or the Shrimp Tank? It's like, they don't see how many no's we receive. Yeah, or just not even no's. If they send me a no, I'm like, they sent me a no. They don't even respond most of the time. I'm not even in business mode, like you saw. I texted you. I'm like, hey, reach out to this person. She has business. She's a model down in Miami. And I know when she'll get a better response than I do because I'm a male. And vice versa, she pitches to me. She's like, hey, reach out to this person. He's the face of OWL. So if he reaches out, it looks better. I just know that it's just like- Use the male and the female. Yeah, yeah, yeah. Feminine and masculine energy. We also give so much value that sometimes it's hard to say no in certain situations. So when it comes to our other podcast, The Shrimp Tank, there's always an angle when you could be like, hey, the students would love to hear you at FAU. And then it kind of gets away from the money element. It doesn't matter about the following. It's like, oh, I get to go to the FAU College of Business and then teach students. So if you leverage it, then you also say, hey, this person came on the show. All of a sudden, they're like, well, if the CEO of Celsius came on, I want to be on that show. So once you get one, big dog, as you know, it's easier to then share that person to somebody else. So as we've done there on- I always say that. No one's watching the whole thing. They just see that one little edited clip that you had and like, oh, that person was on. That sounded really good. Yeah. And then boom, they're not listening to 59 minutes of the rest of the story. Finding an alliance, one of the most powerful alliances that I've ever seen in business was when I first went out to Andy's event in 2021. It was the event that Bradley was going to. And part of the reason why I was so excited to go was in order to learn sales a little bit, I was being coached directly from Pat on sales, marketing, advising, all this different stuff. But in between the meetings that we had, I would have to look on YouTube and find the guy that I really agreed with his sales style. And that just happened to be Bradley because he's a little bit more of a- he's a white dude. He's countries. He's got the swag to him. And so Brad went out and did a public speaking engagement. Andy paid him X amount. It probably would have been considered way too much for most people. I think he paid him like 40 Gs to come out and speak at his event. What he got out of that 40 Gs was he got Lightspeed agreement where he teamed up with Brad to get on Lightspeed, probably paid him for that too. But that business relationship then fostered into one of the most money-making deals probably ever because then Andy and him went at things together. They both had their podcasts. They both leveraged their networks. So I would advise for you, Jason, for the team, maybe find a collaborative podcast, somebody else that's local, that's of a decent size. Really get in with them. Do some sort of business deal agreement to then where you're kind of teamed up. And everybody knows that you're now going at it together. So if they tell the one guy no, then they're telling you no. So you leverage that. You leverage that friendship and you leverage that connection to book bigger and bigger guests on your show. So today we made outbound calls. But we did the opposite. Sometimes we've done these call-in shows. We've only done it twice so far. A big influencer named Jonathan Palmer, who's big on LinkedIn. Yeah. But now we're- We also wear sunglasses. So now we're going to partner with more folks like Marc Savant. And we're going to give it a test run. Because all of a sudden, Marc sees the value. They're going to call into the show. They're going to get content. He's going to get content. He's amazing at creating content. Speaking of challenges, I think that we should give Don a challenge. Okay. The finale of the episode. It's a new thing. We do this sometimes. Yeah. This is a new thing where because you're such a- We have to hold him accountable. Last time we didn't hold the guest accountable. Yeah. We didn't hold the guest accountable. We are trying a new thing where we'll give- Well, what do we want the challenge to be, first of all? I think- That's- He's a sales guy. He makes outbound calls all the time. Yeah, sales. I think calling people out. So let's make it on outbound calls. Because he's made so many outbound calls in his life. Yeah, yeah, yeah. Thousands and thousands. Yeah. I know Patrick McDavid's model very well because in the insurance business, it was just like, oh, call until your fingers bleed. So how many- It taught me a lot. It is a holiday. So maybe we start this- No, we start it right now. There's no- You're an entrepreneur. You could call anyone on OWL. You call while he's leaving and driving to Miami. All right. Okay, fine. So today, how many calls do we have him make? Let's make him do it. How many calls do you want to make in the next seven days? So how many outbound calls do I want to make? On OWL. On OWL? New people. Yeah. Not like per person, 10 times. Like Dr. Sheila, you just spoke to. And of course, be careful because these costs money, these calls. You get a lot of people that are- You have your free $10, which you have now, which you get signing up using the code. So I'll utilize that $10. No, I'm kidding. Yeah, yeah, yeah. Yeah, you will. Yeah, I could put that towards credits to call people, right? So you- 10 people right there. So if you did 10 people- Yeah, I'll do 10 people. That sounds good. 10 people, seven days. Yeah. Yeah. That's the timeline. That's fine. Okay, what do you want? An extra competition. So if you get over 10 calls- Yeah, you get over 10. You're going to win something. Would you like to win? So we have- It'd be something in the studio. We could give you free time in our studio to do your own show. Yeah, so let's do this. I want to do one of those lives with a call-in because I want to have as many conversations with people as I can pin up. So if I do and I hit the goal, then I'll do one of those. Okay. Okay, so that's what you win. And then if he loses, what do we get? If I lose- We get an edited video. Yeah. Yeah, that's cool. Yeah, I'll come in and film it. Yeah. Okay. Yeah, we'll do that. That's a deal. That's a deal. I like this new part of the show. We just started this last week. That's pretty cool. Okay. All right. Sounds like a win-win. Yeah, it's a win-win. Oh, did it shut off? Perfect timing because that's the end of the show. Exactly. Don, thank you for joining us on the OWL Podcast. And of course, call Don on OWL. He's up there in the feature category. So take care. Let's get it. Bye-bye. Peace. Post-production for the OWL Podcast is done with care by Ocean Tree Creative.