EP:74 - Entrepreneur Inspiration - Mastering LinkedIn with Social Media Expert Brielle Wohlanhaus

Brielle Wohlanhaus is a social media marketing expert with a significant following on LinkedIn. With a background in marketing and sales, she has cultivated a strong presence and built valuable connections through her engaging content. Currently, she is graduating from college and looking forward to expanding her freelance work and social media influence .

 In this episode, Brielle discusses her journey from a college student to a LinkedIn influencer. She shares insights on effective communication strategies, the importance of creating meaningful content, and how she leverages LinkedIn for professional growth. The episode also touches on her personal experiences and the value of building genuine relationships online .

Listeners interested in social media marketing and LinkedIn optimization will find valuable tips in this episode. Brielle provides practical advice on content creation, managing direct messages, and using platforms like OWWLL for professional networking. Her emphasis on meaningful engagement and communication skills is crucial for anyone looking to grow their online presence .

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Three Questions for Potential Listeners

1. How can LinkedIn be effectively used for networking and professional growth?
2. What are the best strategies for managing direct messages and building genuine relationships on social media?
3. How can social media influencers create meaningful and engaging content that stands out?

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Transcript

0:23

If you're not going to create a passion page or a, you know, something for your business or like do something beneficial, I feel like you're simply wasting time. We have another episode here on the OWL podcast and every single week we are featuring new experts that are joining the OWL platform. But let's get into our podcast today. Every week we feature such amazing people in the studio. Today we have Brielle Wallenhaus. I think I might've got it right. I got it right. I got it right. And we met through a networking event and you were on the interactive OWL podcast. So our audience might've seen you already. We have posted a little bit about yourself on some of those clips and you're a social media expert. So I'm excited to really dive in because OWL is a tool for social media folks like yourself, right? Where you don't know what to do with all the incoming messages. You get a lot, right? Your profile, LinkedIn, how many connections do you have right now? Well, I know it's 500 plus. I don't know how many connections. Well, I saw you over 16,000 followers, which I was impressed. So yeah. Yeah. I do like the quality over quantity. I look at the followers, but I'm like, you know, engaging with, I do try and engage with as many people as I can through the DMs, but you're right. It gets lost sometimes. So tell us a little bit about where your future is going, right? A lot of our audience doesn't know your background. So let's start with where you are currently and where you see yourself going in the future in business. Yeah. So for the past five and a half years, I have been in college, which has been great, but I'm certainly excited to be graduating actually in a week and a half now, which is going to be a huge accomplishment for my life. And I've done a lot of things, which I feel like as a college student is great. I've worked in real estate. I've worked in legal services. I've kind of been all over and obtain new knowledge there and gain new experience, which has been great. But most of my experience has been in marketing and sales and social media. And I remember two years ago, I actually moved from the Midwest to Florida. I was like, you know what, I'm going to hop off social media and really just focus on LinkedIn. And people, especially in my generation, they think like, oh, this is just a job seeking platform, but it's so much more than that. I mean, I have gotten so many amazing opportunities through LinkedIn alone. And then about six months after I made my profile on LinkedIn, I started posting content and that really took off. And I've cultivated amazing relationships and met people like you guys and gone to events. And so it's just been wonderful to gain experience through there, start becoming a content creator, and then also doing a lot of freelance work. So that's been a great little side business over the past couple of years as I've worked for other people doing different marketing and social media services. So that's where I'm at as of right now. I'm curious, how did you decide to go on LinkedIn? Like, what gave you that idea to not be the one of your generation that's on TikTok? Yeah, where did you get that idea from? I just saw how certain social media platforms, especially I would say TikTok, I just feel like I was never on TikTok or Facebook. I've never downloaded them, but I was on Instagram and I found myself just mindlessly scrolling. And I was like, you know what, if you're not going to create a passion page or something for your business or do something beneficial, I feel like you're simply wasting time. And I found myself during the peak of COVID wasting time. And I was like, I am so ultra focused and serious on my future that that's where I really thought, huh, there could be some great opportunity on LinkedIn. And I wanted to focus on there. Now, what does your generation think of you? Right? Because often they're like, you're on LinkedIn? Oh, yeah. Like you're in school right now. That's to get a job. Like you hear that or like, they're no boring. Even my like, I don't want to read that content. So like, how do you handle those responses that come in? Because I'm sure you get a lot of them. I mean, it's been some of those. Sometimes I'm just feel like, hey, like, don't knock it till you try it. Or I mean, I feel like the proof is in the pudding. If I'm telling you, hey, this has really worked, I'm doing well, of course, you have to put in, you know, hard work and certain things to get there. But I mean, I just again, going back to the mindless scrolling, it's like, would you rather spend your time just consuming, consuming, consuming or creating? And I choose to create and do stuff to build my future. And then ironically, some of these same people say like, oh, you know, I mean, I've told people about what I do. And they're like, oh, you're lucky. I wish I could do that. And I'm like, why can't you? Everybody has this. If you have a cell phone, you could do this stuff. And then, you know, branch off in extraordinary ways. So I just feel like, you know, every time I get a response like that, it's really like, hey, you know, I'm just trying to help you. All I can do is at least vocalize it. But at the end of the day, if somebody doesn't want to put in the work to, you know, reap those certain things, then that's on them, you know. Tell our audience a little bit about the content that you put out there. What do you focus on specifically? So it started, like, you'll see my headline is a voice for my generation. And that's what I strive to be is a light in this generation that I feel like we need. And then it kind of evolved and I noticed people from all generations really benefit from my content. And so it's evolved in helping everyone from all generations best collaborate and communicate. And I think that's where my strong suit really lies right now. And so I post content with strategies and systems of how we can best do that. Because whether it's in your personal or professional life, you're going to need that. You're going to need the communication skills to get along with people. There's going to be people you don't like. What do you do? You know, you can't just stonewall people. You can't just have, you know, unhealthy conversations. You have to have the right skill sets to do certain things. Why do you have so much passion behind the subject? Often people would just say, well, whatever. I'm dating. I'm next, next. Right. They'll go so on. Right. And when it comes to communication and building relationships with folks under 30, right, it's a lost art. You'll hear a lot of people over 30 say, you're like, when my generation was in sales, like we went and we networked at events, we met people, we grabbed a coffee. And I think that's how we met. We met at an event that Cindy Metzer was putting on called LinkedIn Local. And you jumped into our booth and we are now sitting here today. We're collaborating. Right. And a lot of your generation is like, no, you don't need a network. Like you don't need to be in sales. You could just post stuff and market. But I'm assuming there's something that's driving you to do this. Right. You're saying, no, there's an issue going on potentially. And I'm just, you know, making things up right now. But like, what is that passion behind this mission? I think there's a lot of different issues I've just seen, especially over the past couple of years. It's like kids my age. I noticed it when I would try and make friends, too. I'm like, wow, it's very hard to find friends who think like me, who act like me because of these same issues. And that's where the passion started to ignite. Like, wow, I want to be the change that I wish to see in this world. So if somebody else isn't going to do what I want to do, I mean, I'll do it. And so I have been. And to get messages from parents like, Brielle, I need your help. And like, thank you so much for your content. Like, that makes me feel good. Like, good that I can put stuff out there for free that's helping people. Can you give us a real example when you say, put it, you know, that person called you, because I really want our audience to understand what that parent is going through. I'm a father of a nine and seven year old, and I struggle like every other parent. We're just winging stuff half the time. And we're like, we think we're doing things right. But you could run into situations where a child is addicted to the iPad, the iPhone and texting and messaging. And then the parent obviously sees like, well, they're going to have to get a job one day. They're going to have to communicate. They're going to have to collaborate. And I'm sure like those calls are coming in and they're asking like, what would you advise? Right. So tell us some real stories, if you wouldn't mind. Yeah. And of course, it really depends on the specific situation. Okay. What is your kid struggling with? What have you tried as a parent? What's working? What's not? I would say the biggest thing is that's creating kids who don't have those communication skills is, you know, you might have heard of like helicopter parenting. It's the overly protective, like, you know, don't do this, don't do that. Or, you know, they kids have to take responsibility for their own actions. And if they fall, it's like, you know what, you're going to get up, you're going to be okay. But certain things I would say, you know, it really just depends on the situation. I feel like, to be honest, that's a tough question to ask. But I've gotten messages like, hey, my kid is struggling with addiction. And I would say, you know what, for me, if a kid is struggling with addiction, because I'm not perfect, I've had things that I've struggled with too in the past. But my faith has been something big for me personally, and that's really put me on a steady path. And health, putting my health first, I'd say is the biggest thing you can show to your kids as a parent. Like, hey, let's go for a walk together. Let's go to the gym together. Let's go swimming. And I feel like that is the best escape. Get them off the couch, yes. I think too often people, it's like it's easier to hand an iPhone or iPad to a young child. And then all of a sudden it turns, you know, from that scenario to like at the dinner table, then in the car. And then all of a sudden, you know, they're 18 years old, and they're going to college. And then the professors are like, come on, like this is class, you can't have your iPhone in the back of the class. And my other co-host on my other show is Kevin Cox, who teaches at FAU. And he speaks about it all the time. It's like, you know, it's just the addiction to cell phones. And, you know, it's interesting, we actually put Owl in the classroom last summer, and we did a test, you know, well, we did one test that failed. We said use Owl. None of them did when we were in beta, and give us ideas on how to grow. And we found out real quickly, people don't call people, you know, especially when they're 18 to 22 years old. So real quick, we're like, okay, they're not going to call people. That's like asking a student, you know, with no grade, don't worry about it, go up and do a public presentation, but we're not going to pay you any money. And they're like, absolutely not. 100 out of 100 will say no, pretty much. So with Owl, it was the same result, even though, you know, they could have made the decision to make Owl, you know, the best app out there, because there's not many opportunities to, you know, give feedback to a founder of a platform, and impact millions of people. And what we found is that when we put it in the classroom, and we said, it's part of your grade, you're going to have to call three different entrepreneurs, it was an entrepreneurship class. So they had to look for specific entrepreneurs, call them, and get feedback, you know, about specific topics, it came out phenomenal, that the kids absolutely loved it, there was boundaries, the professors like this great, they're not just faking the calls, because they would fake calling an uncle or grandparent at times or a friend. And they didn't always speak to the right entrepreneurs. And we found is like, Owl can make a dent, you know, in, in the next generation as well, because it's very simple. You know, there's a lack of communication skills, right? And I see this all the time, because I've done 3040 internships over the last 20 years in business, specifically in the more in the financial service industry, and lately for Owl. And I just see like, you know, you know, you're, if I'm your, if I'm your boss, you know, an email can't read like a text, it should say, Dear Mr. Hill, right? It shouldn't say, see you soon with a with a you, right? And then showing up, you know, and just not having the right outfit. But it all starts with communication skills. I'm sure you agree, which is why you're going in a different direction on LinkedIn, which is known as the most professional platform out there. Because people really care about the headshot they put out the bio, you know, a lot of people look at your profile, and they'll go next if it doesn't look professional business card. Yeah, your real name is on there, right with Instagram, it's more handles. And the average income on LinkedIn is higher for those reasons. I'm curious, you talked about putting in the hard work for LinkedIn to build your profile up. What have you found have been the most helpful tools in terms of like, social media in terms of getting the most exposure or likes or comments? Like, do you think it's is it engaged, just purely engaging with other people consistent content? Like what are what are your biggest tips? It's funny with that question, because I actually have learned quite a bit about the algorithm too. And I noticed when I shifted my mindset about okay, getting impressions and engagement and like, forgetting the algorithm that I just put out I wanted to put out videos and people said, Oh, no, don't do videos. They don't do well. I'm like, I like being on camera. And that's where I can show my most authentic self and personality is through video. Danielle tells me that all the time as well. Yeah. She's like, you have such a good beard line. She's like, you belong on video. I'm just kidding. People need to see it. But um, no, it's seriously because think about it through a picture. You don't get that. Yeah, I was like, I can help people the most through video. Yeah, be me through video. And my videos always get, you know, decent engagement. Yeah. And it's not even about that. Again, it's about like, I'd rather have a couple people see my stuff and be like, wow, that was really helpful. And I can tell my kids that or I can, you know, somehow they can benefit from it. I'd say staying up in your DMS, staying up to date on that stuff, engaging in the DMS. You know, right now I'm on LinkedIn three days a week, I used to be on there more right now, I just simply don't have time to do more than three days. So again, some people may say, Oh, you have to be on there every single day. And I get that the more consistent you are, obviously, the better engagement you're going to get. And how many times do you post per week? Three. Oh, so you're I didn't know if you were just like Larry, you logged into those three days and you knocked it out. But it's three days posting and are the posts very edited type videos? Or are they more raw? And captions? Raw, no captions. It's literally I'm not kidding. I set up my phone on a bunch of books. Minute, two minute videos, 10 minute long form, short form. I prefer raw videos. Like that's I kind of started the content creation journey myself. And like, just for my lifestyle, I'm always I have a lot of different jobs. I don't have time, or money, especially as like a new business owner to hire, like, you know, a super professional videographer. And there are benefits to that. But in my mind, you know, because we've had videographers on here that say you're not going to blow up unless you have those high end videos. And I just disagree. I think that it's like personal. And having those personal raw videos tells, you know, a story. It's relatable to people. So yeah. Right. And it's not so curated all the time like this. And as a, you know, 20 year old college student, when I started, I'm not paying 10,000 a month. Right. And I think you can now with the app, like I use InShot as like a video editing app. And like, that app is amazing. There are some really cool effects that you can put on your videos without paying anything. Or maybe it's like a $10 subscription or something. So yeah, I think. I want to talk a little bit about the business side. Often I see a lot of creators falling flat on this end. Right. Often I see one creator with 10,000 followers versus another. One makes a million a year. One makes $5,000 a year. Right. LinkedIn doesn't pay their creators. And other platforms typically don't pay that much. Like a lot of people think, oh, that person has a million followers. They're killing it. They're making so much money. I'm like, no, it depends. It depends what brands they're working with. So explain what happens. Give us kind of the step two. You post videos, you get a bunch of messages, of course. And then what do you do with these messages? Then how do you create a business around it? Sure. So in the past, I remember the first time I ever did freelancing was during COVID and somebody wanted me to take over their social media. I literally didn't even have any content by then. I wasn't posting, but I was engaging with other people. So that's how I first started to get my name out there and just, you know, hey, this is who I am, blah, blah, blah. And they were like, yeah, I'd like you to take over my social media. Like, I trust you. You've been around the block long enough. And I'm like, okay, sweet. And again, as a young college student, it's like, sweet. Some income coming in as a side hustle. That was great. And then it really depends. I mean, if I genuinely think I'm not a good fit to help you, I'm not going to. That's the thing when it comes to money. I'm not going to put a million things on my plate. It's more so the specific situation. If I think we would be a great fit working together, how is your personality working with mine? But the biggest thing is not being pushy, man. When people are in my DMs and like, hey, this is what I do. I'm like, I don't even know you. Why would I want to work with you? Again, cultivate the relationship, especially if you're trying to sell something to someone. Okay. Well, I'm going to give you the next hack. It's coming with the OWL platform for all the ones that you're maybe not going to even respond to because you could tell it's an automated message. They're soliciting you. If they live in the United States, of course, OWL is not overseas. US and Canada. Just have a formal message going back. All my intro calls are done on OWL. I charge $10 for 10 minutes. And if they go in and download it and use your referral code, you get $10 bonus anyway. So more money to collaborate. If they call you, they call you. If they don't, they don't. But what you'll see is the ones that actually then go in and read that, some of them do really want to call you because it's someone automated. They've hired someone to do mass amount of messages. But there's some good CEOs out there that do that. And then sometimes they just bought a bad package. Right? Right. Oh, I actually do want to speak to Brielle. And hey, I call her on OWL. That's pretty darn cool for $10. So we found is take what a lot of people perceive as garbage messages to one man's trash, another man's treasure, philosophy. And I've done very well with a lot of those messages because there's real humans on the other side often. So it's a good trick. That's what's missing nowadays too is again, I don't want to speak to a robot. I want to speak to a human. So it's great app. And then how do you deal with all the messages? Because that's another problem we find. And OWL is a good tool for that is often a lot of people I've seen that are creators get thousands of messages, hundreds of messages, and they try to keep up. They can't. And then they're just kind of using their intuition to like, which ones do I want to respond to? And there could be a lot of lost business. And it's really its own skillset. No one talks about that. Everyone talks about the front end, like the videos, how many likes you get, how many comments, how do you engage on other people's content? No one ever talks about time management skills. I'm looking through the messages and that's something like everyone always looks at me like, I'm always like, uh, that's my secret. Like I'm nasty at that. Like I get people on meetings and I make shit happen behind the scenes. And no one sees that because, you know, some things I just mentioned, but like, tell us your strategy and how you kind of keep up with them. Because once you have over 10,000 followers on LinkedIn, all of a sudden it's like, they come on a regular basis as you post three times a week. Usually the start to a message, I can kind of gauge, all right, are you even worth my time or not? To be honest, the ones that aren't, I just, I don't have the time to sit in again. If it's like clearly AI or it's like, Hey Brielle, this is what I sell right off the bat. And I'm probably not interested, but I do like, Hey, you know, great to be connected. Thanks for reaching out or glad I could help whatever. But, um, honestly, and again, probably something kids in my generation don't really want to hear. It's like, I'm doing the weekend. I remember I was talking to my parents, you know, about a year ago and they're like, gosh, I love that. My kid is like on LinkedIn on a Saturday night. It's like, I personally, I'm not out partying a bunch and spending time with people who aren't going to, you know, benefit me and me benefit them in my future. I'm just very selective and disciplined about what I do with my time. So do you hang out on the other platforms then? Because when people then say, Hey, can you take over my social media? Right. You're, you're a LinkedIn guru, but are you also guru on Tik TOK, Instagram, for example? I know about them, but do I spend my time on there religiously? No, I haven't. It's really just LinkedIn. And I like that it can be one specific. We do see that commonly with LinkedIn creators. Some of them just are like, they're all like, Oh yeah. Like he's like never on Instagram where he doesn't even have any posts. Um, yeah, I think if you can, I think it's better if you can be successful just on one platform. It's so much less overwhelming than trying to post on each thing. And then you have different audiences, just having it all aggregated into one place is, or just make it big on one. And then eventually just eventually then you'll hire someone and then you'll get big on the others regardless. If you guys haven't figured it out already, LinkedIn is the place to be. It's not oversaturated yet. You better get on there. Well, a lot of people don't realize like Microsoft, you know, you know, took over behind the scenes. And when you have a company like Microsoft taking over, a lot of people aren't following the data, but they went from like 700 or so million people to close to 1 billion users right now. You know that that's an extra two, 300 million people, right? Those people are more active. And a lot of people are coming back to LinkedIn and starting to realize, wow, this is where the money is because a lot of people have a lot more funds. Well, I am going to let Danielle over here search for some owl experts to call in the meantime, because I got to run out a little early. I have to run on a cruise that I'm taking. So Danielle's going to finish up today's episode, but what we've been doing is a bet. So I'm going to end my last minute with a bet with you. So we mentioned the DMs and we just started doing this the last three episodes. And I'm going to place a wager that if you take a hundred of those people that you ordinarily wouldn't message back, I'll provide you a script and just see how it works. I'm going wager that 10 of them end up downloading. So 10% factor will come in and download owl and two of them will call you. And if 10 or more do it, let's say you have to do a post about it, tag an owl, and then tag the two people that called you and share your success story. Will you take that bet? If it's under, what would you like? Because we have to have some risk here. You could use our studio for a special guest interview, let's say. We'll give it to you for an hour. We will put you on the feature category for an extra 20 days on owl app. We will post a few extra times on our social media about you or add you to a newsletter an extra time. So I don't know, you tell us what the bet is because of course it's going to take work to send a hundred messages out. Right. No, that might be something we'll have to talk about behind the scenes or maybe when I'm graduated, then I can do that. I'm also going on a trip, have a little bit more time. So that's the good news. But yeah, maybe just we'll collaborate somehow, make a couple posts together and it could kind of be the same bet, but vice versa. Okay. So she's taking the under, I'm taking the over for everyone saying. So 10 people will download using your referral code. I'll provide you the we have in our community group. I always frequently post it to others and I am always on a, b and c testing on different strategies for my own account. So I'm excited to see from your side because you're so such a frequent poster. I love LinkedIn. LinkedIn is the reason behind owl, right? I collaborate with so many people through LinkedIn and the DMs. I've got hundreds of podcast guests through the DMs. And then all of a sudden I'm like, but there's still this broken piece where it's hard to get in conversations with people. And lots of times I know that, you know, people would jump on a conversation. They really knew who we were, right? And that's where owl is. It's so natural and raw. So I know you're absolutely going to love it. And that's, what's nice too. If I'm like, Hey, even, you know, I went on this podcast, it was great. They're like, Oh, well I know you and trust you then, you know, maybe they could do the same. Absolutely. Well, Danielle, I'm going to pass the mic to you. Everyone listening. I'll be back next Wednesday. Danielle's going to do some owl calls right now. Yeah. I'm just trying to get someone on the line here. See who we can call to get some advice. Yeah. So I'm curious while I'm calling people, if you can think of like, just when you were talking about your content earlier and kind of giving us more of detailed example, like what is piece of content, I guess that you can think of that you made that like did really well. I say what's coming to mind right away. And what is so huge is how to have uncomfortable conversations because nobody likes them. I mean, I don't like them every time I have to have on. It's like, Oh, is it fun? No, but I know on the other side of them is growth. And so again, my generation aside, I think everyone really benefited from, you know, even, even the two, two minute video that I put out there about it. It's like, Oh, great. She has a couple like proven strategies to help me do this or little tips. And it goes a long way. And where do you get that information? Is it just like from your own brain of like, or living experience? Or do you like research these things or read books of like psychologists? Or what's where do you get a lot of this information from? Yeah. So most of my content I'd say is coming from my own experience. And then besides that, honestly, I love reading. I haven't been doing a whole lot of reading these past couple years, because I'm reading textbooks in school. So that's like the last thing I want to do. But I do like, you know, YouTube, I obtain knowledge from my parents, my friends, really, you know, I feel like we get knowledge and information everywhere. So yeah, but with uncomfortable conversations, that's definitely been from personal experience, which is cool. Nice. That's awesome. But it looks like we got someone on the line, Debbie. Hello. Hi. Hi, this is Danielle. And you are on the OWL podcast. Yes, I love being on the OWL podcast. Who doesn't want to be on the OWL podcast? I mean, come on. Right? I know. It's the best. So I, well, first of all, do you want to tell the audience a little bit about what you do? Yeah, for sure. Ultimately, I love working with fellow entrepreneurs, lots of podcasters, coaches, authors, small businesses, more or less in the SaaS type of entrepreneur world. And I work with them to create kind of their personal brand story, as well as automating their business systems. So what that looks like is building them a storefront, building them lead magnets, digital products, and then working through automated systems to capture emails so they can do effective email campaigns that convert. And yeah, ultimately helping them grow sales so that they don't have to worry about their systems so they can go out and do what they love to do or passionate about or feel called to do. So ultimately, yeah, that's what I do. Awesome. And I am here today with Brielle Willenhaus. And she's a social media marketing expert. She has a big following on LinkedIn. Just from her own raw videos, she does a lot on communication, communication skills and gives advice about that, especially for the younger generation of today. So do you, seeing, you know, what you do, do you have any questions that you want to ask Brielle in terms of, you know, marketing, online marketing, LinkedIn, communication? Yeah, I don't know if I have a specific question about that. But, you know, as digital marketing continues to be kind of that growth of just say the world in general, whether you're, you know, coaching digital products, podcasters, books, NFTs. As people build these services, the biggest, shall we say, area needed is social media, because that's how you drive traffic or awareness to your offer, you know, whoever, whatever business it is. So for young people, I would think, especially knowing how to create craft and then send out your content is so important, because it's more than just, quote unquote, posting, the post has to be meaningful, have a hook, a call to action and everything that's needed. So I think young people need to know exactly how to communicate that message effectively. Totally. Do you have any questions for Debbie? Not to be on the spot, but yeah. So Debbie, it's great to meet you, first and foremost. My question would be, what made you want to go into branding? My guess would be, as you were just talking about how crucial digital marketing and social media is, especially with we're evolving, you know, in the world with AI and tech and all of those areas. But yeah, what was that deciding factor that made you want to start to provide some of these services? You know, it's so funny, because it's really relatively new to me. I have a background in consumer packaged goods. So I've represented probably 50 brands that are sitting in your house somewhere. So very physical products, I've called on all the national retailers. And so all of my experience is physical. And so I guess when I started looking into digital marketing, I've always had kind of this entrepreneurial spirit. So it felt to me like, after working in corporate America, I've moved over a billion retail dollars in consumer packaged goods. And I was left still feeling empty, unfulfilled and exhausted, right, like traveling all the time for corporate America. So I was ready to make a switch. And digital marketing allows me to actually kind of fulfill my personal calling and go with where the world is going today of, like I said, buying digital products, social media, etc. So my calling is to help other entrepreneurs, literally create their automated systems, so they can go do what their gifts and their callings is. So why I kind of went into that is, that's where I feel like I'm fulfilled and fulfills my purpose is to help others kind of be that strong number two behind some really big brands or big companies so that they can go off and kind of do what they're passionate about. But then their systems are automated in the background. So actually, because we were talking about earlier, like DMS, and, you know, how does Brielle answer all of her incoming DMS and like engaging, doing all that takes a lot of time. So do you have any recommendations for AI in terms of LinkedIn and automation? Yeah, I do. That's that's kind of exactly, exactly. So I know, you know, I don't know exactly, you know, what your business structure is, but there are so many different pieces to automate your systems, you know, whether it's, I don't know if you're using many chats yet, but I don't use them either. I'm curious, like, what is an affordable, like, for, you know, someone that's just graduating college over here, and, you know, another artist over here, like, what's something that's affordable that, you know, as as we grow our brands and start getting more DMS that like, we can send these automated, you know, personalized messages from us, but ones that are automated, what can we start using? Yeah, so many chat is something that is a good starting point. Now it is a paid subscription, or depending on what you want to do, but you can automate it. So for instance, if you're saying something like, whatever your product is, and then you say, right, start in the comments, or whatever that word is. So if someone replies, start or put start in your messages or something, it can take them on that automated system. And it can be customizable to pretty much anybody to respond to your messages. Because to your point, when you start getting hundreds, you can't answer all of them. It's not in the best way. So it's, and using AI, there's lots of systems. I also use AI a lot, because email marketing, no one is really tapping into that as much as they can, because believe it or not, email, email marketing converts at a 10 times higher rate than social media posts. So you can use chat. Yeah, it could be a little because what you're doing is you're nurturing your customer, your actual, I always Yeah, I always say that, like, the best pieces of information you can get are your, your fans, like information, you know, that's the most valuable, because if Instagram gets shut down tomorrow, or LinkedIn, you're screwed. But if you have the email addresses and phone numbers of the people that follow you, then you can, you know, you're not stuck, you know, behind the platform, essentially. So like, I've had instances where Facebook shut me down. And then I'm like, now what, you know, so can still make money that way. So a tidbit of information. Yeah, a huge tidbit of information is your email list is actually an asset class. And when you follow some of the customers, buyout information, even getting into Elon Musk, all the people when they buy other companies, they are literally buying the companies for the email list. So that asset class is the most valuable asset in today's digital world that you can have. So many people are not taking advantage of that asset class, would you say it's more valuable, like email marketing, rather than text marketing, because I know that I've kind of been debating about like, which one is better? Because I have so many emails that when I get a text, I'm more likely to respond to that. Do you think one is better than the other? I don't have, I don't like to comment. I know some people are huge success. I don't have any statistics yet to say which one is more effective. But I know they, they both are way more effective than the algorithm. Yes. Perfect. Well, it looks like we're running out of time, but thank you so much, Debbie. And we'll talk to you soon. Bye. So I mean, you can obviously add time to the call. And then at the end, which is one of the coolest parts is you can rate your call, you can write comments, give her five stars all around. But if for some reason you didn't have a great call, or you didn't get the information you needed, you know, or someone was being inappropriate, you can report them. So and then, you know, normally, like I, if we weren't on the podcast, I probably would have just added more time and gotten more information. So that's basically how it works. I love it. It's like a couple of your favorite apps built into one. Yeah. And I mean, speaking of like a college student that's about to graduate, it really is the perfect place to network for jobs. I think it's just the most personal like LinkedIn is a great resource, but something like this, where you could actually call the CEO of one of your favorite companies for a couple dollars, and they could see that, you know, you have the drive, and you care enough to make that effort, especially someone in the younger generation. You know, I think that's so powerful. So yeah, but we loved having you. Thank you so much for taking the time to come on the owl podcast. And we'll definitely be in touch. We'll have to see about that bet situation. What's going to happen there. But can you just share with our audience where the best place is that they can find you? LinkedIn, which we it's pretty obvious. But can you just maybe spell your last name for them? So it's Brielle is the first name and then and last name would be w o h l e n h a u s. I know it's a keeper. Awesome place. And thank you so much for having me. Thank you. Thank you. All right. We'll see you all next week. 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